How To Choose Your Own Way To Start A Business

In February 13th, Li Wenhao, a master of Tongji University, became one of the first "zero down payment" entrepreneurs who had received business licenses.

On the same day, Shanghai 6 university students "zero down payment" startups have obtained the business license and become the first beneficiaries of the preferential policies for university students to start businesses.

The 6 companies were founded by 8 college students. They range from electronic technology, network technology, business consultation, crafts collection, environmental protection technology, clothing management, etc.

Recently, the Shanghai Municipal Industry and Commerce Bureau announced the launch of the zero down payment business plan for college students, and encouraged entrepreneurship to promote employment.

The specific measures for the plan include that the business sector will not be allowed to register fees, registration fees and other administrative fees within 3 years from the date of registration, if the graduates of ordinary universities and colleges are less than 2 years old.

At the same time, the minimum registered capital limit should be abolished.

The policy of foreign university students undertaking entrepreneurship in Shanghai.

Not to mention how grim the employment situation is, whether it has entered the most difficult period, and whether the financial crisis is beginning to be a figurines or social employment outlook remains to be changed, some graduates choose to create their own businesses after losing their employment pressure.

On the other hand, we have a positive attitude towards entrepreneurship, such as the introduction of entrepreneurship policy, the establishment of entrepreneurial guidance institutions, and the refreshing of employment concept.

At the same time, the discussion of educational philosophy, educational orientation and educational mode has been carried out among different sectors.

Statistics from China's Ministry of human resources and social security show that in 2009, the number of university graduates reached 6 million 100 thousand, and there were more than 100 000 unemployed college students in the past year, together with the decline in the number of enterprises recruited by the financial crisis.

In such a big environment, entrepreneurship seems to be a new way to relieve employment pressure.

In 2008, a survey of nearly 1000 young people in 14 districts and 5 universities in Chongqing revealed that more than 70% of the respondents had considered starting their own businesses in Chongqing.

However, the number of college students who really can start their own business is limited.

Zhao Weiliang, deputy director of the Chongqing Municipal Education Commission, said that because of the large liquidity and difficult statistics of entrepreneurial students, it is difficult to fully grasp the number of college students who start their businesses. It is estimated that in recent years, the number of fresh graduates from Chongqing entrepreneurship is less than 1% of the total number of graduates.

Funds? Passion? Project? Business model? What hinders college students' entrepreneurship?

What I think most is interest.

"Open a shop, open a restaurant, sell clothes, sell cosmetics, sell small electronic products..."

When asked what entrepreneurship students can do, most of the answers are answered.

For college students who lack social experience, the entrepreneurial projects that they can think of are also related to daily necessities and daily necessities.

Where are the advantages of college students in these industries that do not seem to require much knowledge?

"Everyone can do things, it depends on who has new things."

In this regard, opened the clothing stand Li Xiao full of confidence.

The 22 year old girl took the most interest when she first started her business.

"I just like clothes. When I buy fashion magazines, I'll see what fashion is and how to match it."

This ordinary girl's hobby has become the driving force of Li Xiaokai's clothing store.

After graduation, she rented a booth at a clothing market near Renmin University and began her career.

Li Xiao's stalls were hung on the staircase corners of the market floor, with all kinds of clothes hanging on the walls.

Li Xiao said, the wall on the left hangs in autumn and winter, and the wall on the right is hung in spring and summer to make it convenient for customers.

Li Xiao spent 12 hours every day in the "small shop" with an area of less than 6 square meters.

"The monthly rent of more than 2 thousand yuan, from 9 a.m. to 9 p. m., other times, stock and account.

Now I do not lose money every month. "

In order to make his booth more prosperous, Li Xiaozhuo has sharpened many new methods.

"What clothes the guests like, take out what to try, whether she finally bought or not, I write down, make a summary every day, so as to know what kind of people you like."

Li Xiao said she would buy her boyfriend's sister from Guangzhou every week in order not to repeat it with other stalls.

"Before delivery, I asked her to show me the picture. I was sure it was coming. The freight cost was very high, and every penny must be saved."

Every customer who buys things in Li Xiao store will take down their phone numbers and mailboxes, send them a picture of new products once a month, and give them small gifts on their birthdays and festivals.

Two months later, Li Xiao already had some repeat customers.

Li Xiao believed: to do what you like and suit yourself is the beginning of success.

College students and most entrepreneurs can not find suitable fields and projects, making most of their entrepreneurial dreams drowned before action.

In this regard, Hu Liping, chief executive officer of China venture capital network, said: "I do not think there is an absolute good project, only a more suitable project.

Similarly, we will find that the operation of a project with different people, at different times or in different regions, produces different results.

I think the key to choosing a project is to choose a more suitable one, or at this time and place, it is more suitable for your own business. "

When choosing a project at the beginning of the business, Hu Liping emphasized that his hobbies and interests are very important.

My prediction of difficulties is far from enough.

Graduated from Peking University, studied in the United States, returned to China, and joined the high-tech industry.

Compared with Li Xiao's clothing sales, people are more willing to see the typical entrepreneurial model of college students: the background of Tsinghua University, a prestigious school at Peking University, with the experience of studying abroad and entering the high-tech field.

It seems that such a pattern will surely lead to the success of entrepreneurship.

Zhang Kai, who has such experience, is 30 years old. In 2004, he and two partners began to run a technology limited company.

A man should be independent at the age of thirty.

The entrepreneurial path of this top student is not smooth sailing.

In his words, "at the beginning, I gave myself 3 years, and now it seems that this time is extended without question."

Zhang Kai was born in Zhejiang and has a strong tradition of doing business. He is no exception.

"I think I have a lot of ideas, I always feel very strong and do a lot of things."