XTEP'S Sales Will Exceed 5 Billion &Nbsp, And The Growth Rate Will Outperform The Big Market.
July 23rd, listed in Hongkong Sports Vice president of XTEP international, supplies company. Marketing Ye Qi, general manager, said to the first financial daily on 22 July, although the company is in Advertisement Investment is not as good as brotherhood, but in the first half of, XTEP has overfulfilled its sales plan. According to the annual order, there should be no problem in completing the 5 billion annual sales plan.
Ye Qi said he believed that in the next 3-5 years, the mainland's entire sports product market would grow by about 20%, while the group growth rate could outperform the big market.
He said that at present, the company signed a 5 year deep cooperation plan with the Premier League Bermingham team to expand its professional influence through sponsoring international teams. At the same time, its fashion sports will not change.
Prior to this, Switzerland published research report, said XTEP This year's advertising and promotion budget is only 500 million yuan, compared with the budget of Anta Lining and Nike involving more than 1 billion yuan. Therefore, XTEP rating will be reduced to neutral.
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