Silence Is Not Gold, But Credit And Harmony Are Gold.
On July 23rd, these days, domestic toiletries overlord and "working emperor".
Tang Jun
They all suffered a devastating blow.
The "King's gate" and "Tang Jun gate" have inspired many people with lofty ideals and wisdom, and have also given many warnings to the brand of Chinese consumer goods.
Shoes and clothing industry some real experience entrepreneurs feel, shoes and clothing brand promotion is not suitable for blowing the sky, must adhere to the three laws: silence is gold, integrity is gold, harmony is gold.
Jill Da
Yu Jinhua, chairman of the footwear industry, has a famous saying: "brand promotion, credit is the fundamental".
In fact, Jill has always adhered to the core values of "founder, honest, fair and honest", and developed from a small workshop for shoes making to "China's leather leading shoe king". According to Yu Jinhua's words, "the development of Jill Da Da" today means a word of "honesty".
However, the overlord and Tang Jun just fell on a "sincere" word, known as the 100 year "Chinese medicine family" overlord group was founded in 1989, should not decorate the overlord brand, the "pure Chinese medicine ingredients, excluding other chemical ingredients" as the biggest selling point everywhere, but this is the other thing that the other industries of the washing products industry dare not to flaunt.
As a result, the overlord was found not only to find out that the overlord had two oxane, but also more than others.
There are many similarities between Tang Jun and the overlord, that is, cheating.
Tang Jun has to make some false academic credentials to cover his face.
After all, the fake is false, and the paper can not be kept fire. As a result, Tang Jun's fake academic record is still stuck in gold paper. Tang Jun not only does not reflect on it, but says that the whole society is educated, and I have been forced.
Such openly and trustworthy words and deeds will naturally discredit their faces.
"
brand
Promotion must be based on honesty, and a brand must be honest if it is good. "
In recent 30 years, the company has always adhered to the business philosophy of "sincerity and sincerity", making snow brand become a famous brand in China and eight brands of Chinese clothing.
。
Honesty is golden, and this law is appropriate for Tang Jun and overlord.
"Overlord gate" appeared, Overlord lost one hundred million yuan a night, Tang Jun education fraud was revealed, he will never again have a 1 billion price.
Regarding this, Li Guohua, general manager of Jill Da shoes company, deeply regrets: "honesty is the biggest wealth of a consumer brand."
Harmonious
It's gold.
He Guixia told the writer Tan Ru that in twenty-first Century, building harmony became the theme of the times.
Harmony is the essence of the world.
Work, life, entrepreneurship, and brand promotion must be harmonious. If disharmony is possible, changes will inevitably lead to other changes. Therefore, a lie must be made up for another bigger lie in order to cover up it.
One distortion will lead to another greater distortion.
"Overlord gate" and "Tang Jun gate" are all distorted due to disharmony.
From President Microsoft (China) president only took a high salary, to the grand executive's "high salary +250 million options", and then to Xinhua company's "high salary + option +10 billion yuan", Tang Jun rocket rocket soaring.
The contradictions and conflicts between "alien" Tang Jun and society are obvious.
Tang Jun is puzzled: how many people are in the water, how can I catch someone alone? Actually, the answer is very simple, that is disharmony.
First of all, Tang Jun is not "harmonious" with Fang Fang, so that Fang Zhou is a good person. What kind of person is Fang Zhou Zi? Who is so famous for your ability to use the power to lend your strength? Secondly, Tang Jun is just a grassroots celebrity who has not banned the network and "harmonious" media ability. The boss of "harmony" is useless. The key is not to learn the "harmonious" media. Three, it is high above all that there is no "harmonious" mass. Today, it is said that we need to come out to clarify the academic credentials, and tomorrow we will prosecute anyone and anyone. The result is that the thunder is not raining and the people of the world are fooled by the fact. "Tang Jun"
The overlord is also not "harmonious" good public, always criticizing the malicious report of one week, but has communicated with the public, has not achieved "harmony".
Although the relevant departments of the state have issued a "non-toxic" announcement of the overlord, more than 50% of the netizens still believe that the shampoo contains cancer causing agents and will not buy the shampoo.
He Guixia also advocated watching TV series of "harmonious salvation crisis" before brand promotion. Brand promotion should also know "filial piety and loyalty, etiquette and shame", and also pay attention to the harmony between brand and person, brand and society, brand and times, brand and brand.
Only by pursuing harmony can the brand create more and richer wealth.
Almost all the entrepreneurs who interviewed by Tan Ru told us that the brand promotion of shoes and clothing should not be blown to the sky. Silence, honesty and harmony are the way to develop the peak brand.
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