XTEP'S Sales Will Exceed 5 Billion &Nbsp, And The Growth Rate Will Outperform The Big Market.

Hongkong listed sporting goods company

Ye Qi said that he believed the whole mainland in the next 3-5 years.

He said that at present, the company signed a 5 year deep cooperation plan with the Premier League Bermingham team through sponsorship.

Prior to this, Switzerland published research report, said XTEP's advertising and promotion budget this year is only 500 million yuan, compared with Anta Lining and Nike involving more than 1 billion yuan budget is not the same.

Therefore, XTEP rating will be reduced to neutral.

XTEP international today closed down HK $5.41, down 0.73%.

Supplement:

Lining reinventing the brand strategy, hoping to make good articles on expanding the international influence of the brand, and really challenge Nike and Adidas.

Huge "90 after Lining" several artistic characters, standing aloof and standing in Beijing Tongzhou District Zhongguancun science and Technology Park light mechanical and electrical integration industrial base, Xingguang five street 8 gate, Lin Dan, Chen Yibing, He Zi, Zhu Qinan, Malone, Guo Yue, Peng Shuai and other popular sports stars penetrating into.

In June 30th, the Li Ning Co (referred to as Lining) carried out the bid changing ceremony at the headquarters of Beijing. It will continue to use the old Lining LN standard for 20 years and replace it with the new Logo of "Lining cross action".

At the same time, the Chinese slogan "anything is possible" has been changed to the English slogan of "MakeTheChange".

"This is the beginning of Lining's brand remolding strategy, which indicates that Lining's brand is closer to the goal of internationalization."

Mr. Lining explains the significance of changing the standard. As the slogan "let change happen" plated into Chinese, Lining has made corresponding internationalized adjustments to brand DNA, target audience, product positioning, price strategy, brand connotation, development system and personnel structure.

"90s Lining" surpassed Nike as the second China sports market at the age of 20, and set a strategic goal for the next ten years: 2009 ~2013 for the international stage of preparation. In 2014, ~2018 was the comprehensive internationalization stage, becoming the top 5 of the world sports brand and the first place of the Chinese sports brand.

Just like 7 years ago, Lenovo changed its bid to become an international strategy. Lining, who made the internationalization strategy 3 years ago, hopes to get rid of the international image of "Shanzhai" that has always been wrapped around her. It really challenges Nike and Adidas and makes a good article in expanding the international influence of the brand.

However, to truly gain international recognition is far from being a replacement.

According to the usual "internationalization" standard, the contribution of overseas market to the company's business needs to reach 20%. At present, Lining's overseas contribution is less than 2%. When international brands are optimistic about the Chinese market, it is not known whether Lining can complete the "sea going" war in 8 years.

"We don't do anything unprepared!" Lining, CEO of Zhang Zhiyong, is full of enthusiasm. The CEO, who comes from the financial management, is leading Lining to go to the second round of internationalization.

"The new logo has been registered in the world and is waiting for the approval of the local government.

It takes about 2~3 years. "