Chinese People Love International Brand &Nbsp; Manufacturers Take The Opportunity To Raise Prices.

Luxury, middle and high-end brands

The same commodity, the same origin, and produced in China, why exports to domestic sales after selling more than in Europe and America?

Some people sigh, as "the world factory", China

The difference between domestic and foreign prices is even higher than the original price.

Recently, the Losangeles Times published an article entitled "selling Chinese made products in China, which is more expensive than overseas." the article discussed why the price of foreign famous brand goods made in China is higher in China.

The article says that the laptop bought by the professional photographer at the apple flagship store in Beijing has nothing to do with the appearance and function of the same product displayed on the American counter. It is written on the label on the back of the computer: "China assembles".

The only difference between them is the price.

Mr. Luo paid $2760 for the computer, which is at least 20% higher than its sales price in the US.

And Haagen Dazs ice cream, a popular brand in the convenience store in the United States, has become an expensive food in the Chinese coffee shop. The difference between the price at home and abroad is even higher than its original price abroad.

Contradictory consumption

Buy your own products at the highest price.

The article says that this is the contradictory consumption of the "world factory". China makes the high-end products for the world with the lowest cost, while the Chinese do not enjoy the low price when they buy these goods, but they buy their own products at the highest price.

When analyzing the reasons, the article points out that many foreign companies are interested in raising prices in China. They want their products to look more like luxuries, so as to enhance the status of products and win the favor of Chinese consumers.

For example, in the United States, the very ordinary Budweiser beer is regarded as a high-end beer brand in China, which is more expensive than the ordinary Chinese made beer, although Budweiser is also produced in China.

The US brand Buick Lacrosse car sells for about 23% more in China than it does in the United States, though it is assembled in China by low wage Chinese workers.

Comparison of international brand names made in China and abroad

Commodity China sells us price (RMB) difference area

Haagen Dazs ice cream 60 yuan about 27 yuan 30 yuan Shanghai

Nike sports shoes 668 yuan, about 224 yuan 400 yuan Shandong, Fujian, Guangdong.

LEVIS jeans are around 700 yuan, about 271 yuan and 400 yuan. Shandong, Guangdong and Jiangsu.

POLOT shirt is about 1000 yuan, about 508 yuan, nearly 500 yuan in Guangdong, Jiangsu and Zhejiang.

OLYMPUS E-3 camera is about 12900 yuan, about 12530 yuan and 300 yuan, Guangzhou, Shenzhen.

The new Apple computer is about 18700 yuan, about 15587 yuan and 3100 yuan Shanghai.

Buick Lacrosse car 220 thousand yuan from about 176 thousand yuan 44 thousand yuan Shanghai

Manufacturer's statement

"Round the circle" to resell the import tax to raise the price.

Huang Xiangyan, director of Nike media in China, said in an interview with our reporter that Nike does have a higher price of "made in China" products in China than in foreign countries.

Huang Xiangyan said that Nike has no domestic sales rights in the Chinese foundries, that is to say, the Nike products produced in China must first go through the import procedures before they can be sold in China.

These products can only be pported around the third places outside the mainland and pported back to the mainland of China, so that they will be subject to import duties. Therefore, the prices of these products will naturally be higher.

Huang Xiangyan also said that the relatively high pportation cost in inland China is the reason why Nike products sell higher in China than in other countries.

Expert analysis

Domestic brand competitiveness is low and international brands are at the top.

Hu Xingdou, an economics professor at Beijing Institute of Technology, pointed out in an interview with our reporter that the price of foreign famous brand made in China is higher in China than in other countries.

First of all, China's market economy is not yet well developed, and the prices of high-end goods are generally high.

In the early days of reform and opening up, TV and air conditioners were very expensive. As the market competition became more and more sufficient, the prices of some ordinary commodities dropped.

But at the same time, because the competitiveness of China's domestic brand is not enough, the brand has not been set up, resulting in a few international brands monopolizing high-end products. Therefore, the pricing of multinational enterprises in mainland China is high, so as to earn high profits from them.

The Chinese "good face" thinks that high price is high quality.

Hu Xingdou said foreign manufacturers also used the psychology of Chinese people advocating brand names. "In China, people always associate high prices with high quality."

Deliberately set the price of commodities higher, so that their products appear more "honorable".

This pricing is in line with Chinese consumers' buying gifts to express their feelings of respect.

Hu Xingdou pointed out that compared with the "good face" of the Chinese people, the famous brand consumption in developed countries such as Europe and the United States is not high. Most Europeans and Americans do not attach much importance to famous brands. Bill Gate, who owns hundreds of millions of wealth, even wears several dollars of shirts.

In the future, with the development of society, more and more people will have good economic conditions in China. People will not value foreign brands so much.