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    International Brands Must Grasp Marketing And Create Brand In The International Market.

    2010/7/23 15:04:00 45

    International Brand Adidas Nike

    Recently, two messages about internationally famous brands have made me feel sad.

    First, South Africa.

    World Cup

    The curtain down is made by internationally renowned sports brands.

    Adidas

    The Spanish team won the championship.

    Adidas

    And Nike's World Cup brand war ended.

    Adidas is said to have invested $350 million in the world cup.

    Another news is that the famous international luxury brand in Italy.

    Prada

    Although the company is facing the pressure to repay huge debts, it still rejects the scheme that Chinese businessmen buy part of the shares.


    Sports marketing has always been the most important marketing tool for international sports brands.

    Although the current world cup in South Africa is relatively lacking in the history of those exciting scenes, there is no one at present.

    Marketing

    The event is enough to win the attention of the world cup.

    Although Nike sponsored Holland did not win the championship, Nike and Adidas were undoubtedly the biggest winners in this global marketing campaign.

    Although sports brands in China are not yet able to compete with giants such as Adidas and Nike in major international sports events, the marriage between some famous brands and sports marketing has been filled with smoke and sword.

    Such as Lining, has always been the sports marketing as a market development, set up a brand killer, Lining in the 2008 Olympic Games has become the most famous Chinese sports brand star.

    Anta has joined hands with the Chinese Olympic Committee to participate in 11 international competitions.

    In 2007, PEAK reached an official strategic partnership with NBA and signed the Rockets star.

    XTEP invested $100 million in sponsorship fees to sign up for the Premier League Bermingham club, launching the fashion campaign marketing strategy.

    361 degrees, signing up to become a senior partner of the 2010 Guangzhou Asian Games to start a new attack.

    Even so, it seems that the Chinese sports brand will match the international sports brand for a long time.


    The arrogance and arrogance of international brands may be somewhat disregarded by Chinese consumers who already have the largest luxury market share in the world.

    But international brands are hard to understand for their brand's noble status, extraordinary taste and perfectionism, or for many Chinese brands and consumers.

    It is said that the main reason for the Prada family's disagreement with the sale of shares to Chinese buyers is that the Chinese will make the Prada's style worse.

    In their view, brand is a cultural symbol integrating religion, culture and aesthetics. It is a symbol of honorable status, a perfect embodiment of high quality craft, and a fashion culture trend. Their brands have noble lineage and can not be married to ordinary people.


    Prada's refusal, from another perspective, is a warning to our Chinese brand merchants. In the past, the practice of brand operation by imitation, plagiarism, rough manufacturing and low price competition seems to have been impracticable.

    If we want to buy an international luxury brand to run, we must have a genuine way to make brand.

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