Brand Awareness Penetrates China Leather Fashion Week

Haining China Leather City has created the myth of capital operation of the clothing specialized market in the capital market. It also strives to break through in the entity operation stage, and builds the China leather fashion week for Haining's brand leather enterprises, with a view to lead the Chinese leather fashion.

Since 2008, China Leather Fashion Week has become the stage for many leather fashion brands to compete. After 3 years of cultivation, the gathering effect of fashion week continues to increase, and the number of exhibitors is also increasing. In 2008, there were 7 enterprises in the first China leather fashion week. During the 2009 China leather fashion week, the number of exhibitors increased to 9; the number of exhibitors in China Leather Fashion week increased to 11.

The 2010 China leather fashion week, hosted by Haining China Leather Expo and Haining leather city of China, was held in Haining on July 12th ~17. The famous brands such as Sri Lanka, Europe, MODEKUU, Mcton, VO, Kahn, ancient Pais, ou 100%, Bai Lang Di, Grammy, ntrl and so on have all appeared, showing the trend of Chinese leather fashion to the media and dealers this year.

　　 Let luxury go down the temple

"Today, people are increasingly pursuing their tastes and personalities for clothing consumption. Whoever grasps the trend of the trend will be able to seize the opportunity of the market." Chairman of Haining leather city of China has said so. As the largest leather industry cluster in the country, Zhejiang Haining has become the birthplace of Chinese leather fashion in recent years. With the bold application of various new materials and bold innovation of style design, Haining leather clothing has changed from "cold products" to "fashion goods".

In the eyes of Europeans, fur is the pronoun of "not rich or expensive". In the eyes of many people, fur is also a luxury. Today, as the trend of leather fashion continues to surge, luxury has gone down the temple, becoming one of the first choice for Chinese consumption upgrading. Chagarin, deputy general manager of China Leather City, Haining, said that this year's exhibitors brand emphasized innovation and extravagant simplicity, while environmental protection, low carbon and other new concepts have also been applied organically.

Haining Europe wide Garments Co., Ltd. displayed the latest style of its 100% brand in fashion week. This year's new style carefully selected glossy, comfortable and slippery thin skins to make natural silk fabrics and soft, bright colored chemical fibers, and then decorate them with beads, pearls and sequins, to express nature and environmental protection through coloured patterns. She also said that the brand should be bold in applying fresh and natural leather to cotton, linen, wool and other fabrics. Haining special Fashion Garment Co., Ltd., which launched the brand of Bai Lang Di, made it clear that green fashion will be launched this year.

From business intuition to responsibility consciousness

Speaking of leather clothing brands, many people still remember fresh snow leopards and beast kings. In particular, the snow leopard, which was born in Haining, is also known as "the founder of leather clothing". Needless to say, for various reasons, the forerunners of leather clothing brands have suffered varying degrees of setbacks, and some have become "martyrs". Now, whether the brand new generation can thrive and become an "EMU" to promote the transformation and upgrading of China's leather industry?

"In the early days, some enterprises built their brands more out of" business intuition "- they could sell well when the brands were loud and famous. Because of the lack of scientific brand planning, marketing management has not been able to keep up with it. And the risk of building brands has really scared many entrepreneurs. Ren has told reporters. He said: "objectively speaking, China's fashion consumption brand is still a long way to go, especially in comparison with Italy, France and other countries that have accumulated over 100 years. Therefore, I think the road of Chinese leather brand should start from fashion first, and achieve positive interaction with consumers through fashion and taste. On this basis, "winning small wins is a great victory". I believe that future Chinese brands will be born in those new leather fashion brands.

The "four thousand spirit", which has gone through many hardships, talked about thousands of words, traveled through mountains and rivers, and tried to do everything possible, is a portrayal of Zhejiang's miracle since the reform and opening up. The impact of the financial crisis has prompted Zhejiang businessmen to reflect deeply. Therefore, the "new four thousand spirit" of "do everything possible to enhance the brand, do everything possible to keep the market, do everything possible to innovate independently, and do everything possible to improve management" is born.

Ren has said that the Chinese leather fashion week is actually the response and practice of the "new four thousand spirit". It is far from enough for an enterprise to become a real brand and only rely on business intuition.

Fashion refuses to be impetuous

From the beginning of the first China Leather Fashion Week in 2008, the organizers set a goal: the plan, through years of painstaking efforts, made Haining's Chinese leather fashion Zhou Jiancheng similar to the fashion events of Beijing fashion week and Shanghai fashion week.

Therefore, as a contractor, Haining China Leather City has invested a lot of manpower and material resources. And a series of efforts also make China's leather fashion week's influence and attention continue to improve. The cost paid by the company for the show was also free from the beginning of the fashion week in 2008, to 50 thousand yuan per household in 2009, and then to 60 thousand yuan per household this year. The change in fees paid shows that the brand awareness of Haining's leather goods enterprises has been enhanced in a completely competitive market.

During the current China leather fashion week, we won the finalists of the thirteenth "dermis logo Cup" China fashion leather and fur garment design Grand Prix, and held the Chinese leather designer forum. The "designer corridor" of the brand center of China Leather City in Haining was also officially unveiled. In the post crisis era, more and more people in the industry have realized the urgency of industrial upgrading. However, China's leather fashion industry does not need impetuous brand "great leap forward". Instead, it needs to steadily and steadily strike a "fashion road" step by step.