Twenty-Two Principles Of Location Marketing In Enterprises

1.

The most important thing in marketing is to create a product that can make you the "first" product of the market, which is much easier than trying to convince people that you can provide better quality or service than the product pioneer.

In short, "first" is better than "better".

2, product innovation

When you can't be the first in a product, you should try to create another new product.

Because potential users are always willing to accept new products.

3. Rule of concept competition

In the world of marketing, the best product is just a concept that is in the minds of users or potential users, and the so-called best products that people are fond of talking about is not there.

4, win the hearts of the people.

This rule comes from the "concept competition rule", which is better than winning the market first.

Once people form a certain concept, it is difficult to change. If you want to enter the minds of people, you must choose "storm and storm".

5. Rule of concept concentration

The most successful way of marketing is to make potential users' products or products to our company.

6.

A company must have its own proprietary concept before it can win in marketing. If a concept is formed by your competitors in the minds of users, you want to win customers with the same concept, and the result can only be futile.

7, step positioning rule

Any similar commodity will form a ladder for consumers to choose the order. On this ladder, all kinds of brand merchandise occupy one level, and the marketing plan of your product should be consistent with its position in the market ladder.

The rule of 8 and two strong disputes

At first, the position of a new type of product in the market is like a multi-level ladder. Gradually, this ladder becomes a competition of only two strong. The successful marketer will strive to become the top two of the market.

9, first rule

If you want to win second, you should take action.

10, variety subdivision rule

Over time, a certain product is always subdivided into many varieties from a single variety, and each subdivision will become a separate and unique subject, with its leading brand.

11, long-term effect rule

The long-term effects of some marketing practices are often contrary to their short-term results, while successful marketing behaviors should be effective in the long run.

12, trademark expansion rule

Trademark extension is a trademark of a successful product used in a new product that the company plans to launch. It will inevitably create an impression of trademark similarity to users.

The fact is that trademark expansion is invalid.

13, the law of sacrifice.

Successful marketing must mean sacrifice.

This includes three sacrifices: product line, target market and constant change.

A successful company does not have to be a versatile person who covers all product lines and target markets, because all talents are weak.

14. The law of opposites.

There is always another effective characteristic opposite to the characteristics of any product.

A successful marketing strategy is to find out the characteristics that are opposite to the leader, remember that it is "antagonistic" rather than "similar", so as to compete with it.

15, the law of honest meeting

Marketing has the following surprising conclusion: the most effective way to make your products popular among the people is to admit their shortcomings first, because potential customers will find your strengths when you admit your weaknesses.

16, the only rule of strategy

In fact, successful marketing strategy is not the sum of a lot of small and brilliant efforts. Under any given condition, only one bold action can produce substantial results.

17, the unforeseeable law

When making marketing plans, we should pay attention to the fact that no one can make accurate predictions for the future, and research can effectively evaluate the past, while new ideas and new concepts are almost impossible to be evaluated.

18, the rule of pride and defeat.

Success often leads to conceit, which leads to failure. This is almost a rule. We should never forget the starting point of all marketing plans: seeking truth from facts.

19. Face failure rules.

When faced with the reality of failure, it is very bad to do nothing. The right thing to do is to "go beyond the drum and take measures" to reduce losses. This is the way to live positively.

20. Moderate

To understand the truth and formulate 22 business rules, the principle of marketing positioning is the correct marketing plan for marketing positioning.

It must be understood: things are not as advertised by the media, they are likely to be inconsistent with facts because of excessive publicity.

21, driving trend rule

Fashion is just a short-term phenomenon that may be used for profit. It can not last for a long time. Successful marketing is based on long-term trends.

22, financial support rules

Although creativity is the core of marketing, financial resources are the most basic conditions. Without money, marketing is just a castle in the air.