VGRASS Begins To Aim At The Domestic Demand Market.

V GRASS has been developing in Nanjing for many years and is not too dazzling. However, its outstanding market performance in recent years has laid its market place in digital terms.

The development of V GRASS also represents the smooth pition stage of the garment industry in Jiangsu. More and more Jiangsu enterprises begin to focus on the domestic demand market, and open the market door through their very theory.

Let customers feel thin.

In the preparation of product characteristics, V GRASS cleverly grasped the "self cultivation" style of Chinese women, who wore the appealing point, simple and without losing design sense, capable and graceful, and became one of the most touching characteristics of V GRASS brand distinguishing from other brands.

The "self cultivation" plate is not only an ideal expression of design concept, but also an overall performance of V GRASS brand in tailoring, fabric selection, plate making process and design team's superb skills.

The "self cultivation" model does not blindly cater to all inclusive consumer groups, and expresses the strategic service orientation of V GRASS for specific consumer groups.

Song Yanjun, director of brand design at V GRASS, told reporters: "customers will feel thinner when they wear our clothes.

In fact, she did not know why. This is what we emphasize very much when designing and making boards.

Brand positioning is for self-cultivation, and precision must be grasped in making and playing.

At the same time, we need to be careful and careful. We can not make any difference.

After a long period of persistence, customers have formed the idea that V GRASS is a brand with self-cultivation effect.

To reflect the slender figure, choose V GRASS.

Listen to the market so as not to follow blindly.

Although we insist on customer orientation and market orientation, the practice of V GRASS is to listen without following blindly.

V GRASS is smart enough to maintain a tension balance between the shopping guide representing the market and the designer representing the product. Song Yanjun, director of brand design for V GRASS, told reporters: "shopping guide is not necessarily what we approve of.

We must stick to our own things. Although the shopping guide comes from the market, the role of the designer is to guide the customers and tell the customers what I bring to you.

Therefore, it is necessary to clarify and respect customers' opinions, but the customers are not professional. She just wants to be like that. After that, the designers tell designers these requirements, and designers sometimes follow this way of thinking, but in fact, they are not the truth.

It should be said that designers should be very conscious of the market. I hope our designers will understand the consumption demand in the market.

We need to know what the mainstream brands are popular nowadays, what are the most fashionable elements and combine with their own designs.

Instead of what customers want, what we design, brands must lead customers, not just cater for them.

From the market, and above the market, the popularity between the classics and the classic shows that V GRASS blows the yellow sand to the golden characteristics, and gets more and more high in the eyes of the customers in the eyes of customers.

Rely on enterprises to stick to their specialties, expertise and concentration.

The ability to lead the market is also rooted in V GRASS, who is committed to achieving the return of designer value.

"A lot of people's practice is that I buy sample clothes and buy imitation panels later. Plagiarism has always been an unresectable malignant tumor in China's garment industry."

Wang Zhiqin, chairman of the V GRASS brand, was very distressed by this phenomenon. He thought it was a performance of taking things to the end and even drinking poison to quench his thirst. He saw many Nanjing colleagues walking away from the desert with this utilitarian concept of designer.

In V GRASS, it is better to say that a designer is a group with a high salary than a highly respected group. Wang Zhiqin knows that if he has the right soil,

V GRASS is also available on the terminal.

In addition, V GRASS also implemented detailed management and standardized management of terminal stores.

When asked Wang Zhiqin to pass his experience, he summed up the success of V GRASS as three points: "the first point is that our main force nurture the market for research and development, and advocate the integration of close observation and feelings into products. Second, we have a group of business partners with a common mission and vision. Third, our enterprises are always concentrating on one field, in short, professional, professional and dedicated."