B2C Complex Of LAN Mu And Meng Bausa 1

There is a clutter in this compound space: Women's underwear, bra and swimsuit can be seen everywhere.

With only a little luck, 35 big men can be seen with a woman's bra, which is Dong Lu, the founder of LAN Mu and his core team.

Are they sick or sissy?

Driving on a road in Guangzhou

People often admire Dong Lu's access to underwear show, and it's hard to understand why he can sit back and relax.

"What I am more concerned about is the products they display."

B2C boom: underwear is crazy

Dong Lu and she are two of the founders of the B2C website, which is mainly made up of women's underwear.

Whether it is

"I believe there is still room for development of vertical B2C in clothing department stores, whether it is shirts or underwear."

As a forerunner, Mcglaughlin President Gu Beichun said.

It has also proved that lady underwear B2C is very lively in the past two years, and bazaar and lamb are only two of participants.

In 2008 alone, there were Beijing's gatta and VILADY; Tianjin had Waka; Shanghai was an erroneous poem, Ting Ting joined the war circle, and earlier on the B2C underwear channel, there were also underwear.

VC's response also confirms the rationality of "bustling". Recently, dream bazaar received a new round of investment of 20 million dollars in Jinsha River investment. In 2007, it also received nearly 20 million investment in Chong de investment and Qing Ke. The new round of investment was "in the process", and in 2009, it received 5 million dollars in two phase financing. As a senior Monroe, it was said that in 2008, it received 20 million yuan investment.

"Everyone thinks that there will be about 10 listed companies with a market value of about $1 billion in the B2C field in the future," said the VC community, so everyone is robbing this kind of project.

B2C has been regarded as the third upcoming craze after the Internet industry has gone through the upsurge of portals and games.

Zhu Xiaohu, a partner in Jinsha River investment, also believes that the dream of bazaar has "some luck".

Because dream bazaar is located in Guangzhou, the city unexpectedly "not much VC attention".

Although IDG is a minority of VC seeking projects in Guangzhou, dream bazaar is unwilling to accept its investment because it has invested all customers.

But Gu also mentioned: as everyone flocked to the Internet field and the advertising cost was rising, "making these emerging companies have a dilemma in the growth or profit". Even if the pioneer of B2C has been working for 8 years to earn profits, many B2C enterprises in China have also been struggling for ten years and eight years to achieve small profits.