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The Tenth Shenzhen Costume Fair: Creativity For Wing Weight Bearing

2010/7/24 11:49:00 41

With the awarding of the "capital of design" in Shenzhen by UNESCO, the weight of design and creativity in the development of Shenzhen's urban industry has been further aggravated.

As a symbol of "Shenzhen design", the clothing industry, especially the women's clothing industry, has been placed high hopes.

Why do I say so? Because the clothing from the designer of Shenzhen has occupied 60% of the domestic first line market, and is leading the trend of Chinese fashion with a solid voice.

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Creative industry

On the one hand, the Shenzhen garment industry association has launched a nationwide exhibition tour of Shenzhen women's clothing with the theme of "fashionable Shenzhen". It has established "fashion sinks" to cooperate with the large and medium-sized cities and regions throughout the country, and has tried out a new business model of the whole chain operation to further build the Shenzhen apparel business joint fleet; on the other hand, to speed up the construction of the creative industrial park. At present, the first phase of the "Shenzhen garment industry gathering base" project is nearly completed, nearly 20 well-known brands have been settled, and the two phase R & D center construction is also actively promoting.

At the same time, Shenzhen has also actively organized enterprises to actively participate in international exhibitions such as fashion week, fashion week, Beijing CHIC and Korea clothing exhibition, and set up several offices in Europe and America to strengthen exchanges and cooperation between regions.

This time, the launching ceremony of the "Luohu Fashion Night" and the tenth awards show were invited to be directed and created by JohnWalford, director general of London Fashion week.

The signing of cooperation with the French designers association at the opening ceremony will bring new opportunities and new horizons for Shenzhen's garment industry to international exchanges.

Of course, when it comes to design first, creativity and industry, the association is a guide.

enterprise

Still the main body.

In the interview, when asked about the comparison between Shenzhen and Hangzhou women's clothing, good luck brand director Zhu Fang said frankly, the women's clothing enterprises in both places are actually very strong in learning ability. To make a difference, maybe Shenzhen enterprises have more advantages in receiving popular information because they are close to Hongkong, but the core difference is that Shenzhen enterprises have more sense of crisis.

Hong Wanxuan, vice chairman of Milan dresses, is similar to this: "do in Shenzhen.

Women's wear

There's a lot of oppression. "

Pressure is the driving force behind reform and innovation.

Perhaps this is the continuous progress of the garment industry in Shenzhen, with the ten year glory of Shenzhen fair.

The advantage of today's Shenzhen garment industry lies in the industry atmosphere that is catching up with each other, the integration of various links in the industrial chain, and the need to strengthen is probably the accumulation of culture, the broadening of vision and the re innovation of business mode.

Culture can give the brand the deep power, and the vision and mode will determine the mileage of the brand.

With creativity as the wings and the new ten years as the starting point, I wish the Shenzhen garment industry "Peng" bird to fly far away.