Huang Yiyang: The Fashion Promoter You Don'T Know.

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Commodities are always popular among the public, but slightly above the public, leading the public. This is a philosophical puzzle that never has the right answers.

As a buyer, faced with the temptation of colourful colors, "it's not that you go shopping in Europe with a big box."

So what does Huang Yiyang think there is to be?

To be a pioneer, especially to avoid being led by the market, it is absolutely not enough to be led by the market. It is not enough to rely on talent, but also to read a lot of fashion magazines and fashion information to accumulate gradually. Three, reason must not be confused because of personal preference or seeing big cards. The judgement must be reasonable, based on the analysis of the market and historical data, and must have very strong mathematical knowledge and knowledge of the market; four, be brave and confident, at least have the confidence that consumers can follow themselves, but at the same time, they must also take care of the purse of the boss. Finally, and most importantly, be quick and clear, because the choice is limited and the opportunity is passing away, so how to make a judgement is very important. To sum up, to be a buyer should at least meet the following five requirements: first, to understand the concept of the brand's own season; two, to have a look ahead of others, especially to emphasize the brand of innovation.

When people learn about Huang Yiyang's career, they always envy him and say, "ah, you went to Paris again?"

But as he said, everything is not so bright.

Because of the particularity of the changing fashion season, buyers must fly around the world, "so the way of flying trapeze is simply" air inhuman ".

For those who are not physically fit or able to adapt, they may not be able to endure such a business trip that may not be able to sleep for a few hours a week.

Pressure is another difficulty.

"What if a buyer's eye is wrong?"

Hearing this question, Huang Yiyang's expression was heavy: "that's the end."

Each order may involve tens of millions of dollars in funds, and decisions must be made in the shortest possible time. Occasionally, the eyes are not allowed or considered incomplete. They will soon be reflected in the sales figures. Therefore, they must have considerable psychological endurance.

"It is not the psychological quality of anyone that can be used to such a heavy burden over a long period of time."

Compared with mental stress, the busy work and physical fatigue mentioned earlier can be neglected.

Of course, being able to stand in the front row and sit in the front row is the most exciting fashion shock.

It may be something that underpins Huang Yiyang's hard work and pressure to find the fun of his work.

"There is absolutely no strong support for this industry."

There are many beautiful fashion magazines on Huang Yiyang's desk.

You know, watching a lot of fashion magazines every day can also make people feel suffocated.

I am afraid that the so-called "Fashionista" who always stand outside the circle and look up to the bright colors of the buyers will never imagine.