New Chinese Test Of Chinese Textile Design Ability

Recently, in 2010, the China international household textile design competition entered a tense appraisal stage. The "Zhang Jian" cup of the 3 special events was held. In 2010, the China international household textile product design competition was held in Nantong, Jiangsu. In 2010, China's international home textiles creative design and essay contest was held in Haining, Zhejiang. The other event was the 2010 China International Home Textiles online design competition. The winning entries were announced on August 24-26 at the China International Home Textile Exhibition held in Shanghai.

The theme of this competition is "new Chinese style". The 3 events are all focused on this theme.

During the competition, the reporter interviewed the judges who participated in the evaluation of the creative design and product design competition. It was found that although the overall level of the entries had been greatly improved compared with the past, there were still problems such as inadequate understanding of the design theme, accumulation of elements, and lack of details.

From "new Chinese style" to "today's Chinese pattern"

"Now the market is still dominated by the European style and the American style. The new Chinese style is too few. The theme of the competition is to guide the designer to excavate innovation in Chinese culture, which has positive practical significance." Lv Zhigao, chief engineer of the flying spinning home textile company of Klc Holdings Ltd, who participated in the product design evaluation, said: "the future competition is the competition on the cultural level, and the product characteristics and style should be excavated in the culture.

The international culture is very fond of Chinese culture, but the Chinese are somewhat indifferent.

The industry should have a dominant ideology and should be promoted continuously and continuously.

In this sense, the competition has played a role in promoting the development of home textile industry.

If Lv Zhigao came to this conclusion from the angle of the enterprise, the conclusion is that from the angle of the combination of traditional culture and contemporary popularity, Tian Qing, director, professor and senior home textile designer of the Academy of Fine Arts of Tsinghua University, believes that this year's international home textile exhibition is held in Shanghai during the Expo. It is the best time to convey the "new Chinese style". With the combination of modern fashion elements and the promotion of the Expo, the establishment of the new Chinese theme is a good entry point to promote the development of China's home textile industry.

Experts believe that the embodiment of the new Chinese style mainly includes two aspects: first, the interpretation of the traditional Chinese style and culture in the current era; and the two is the contemporary design based on the full understanding of contemporary Chinese culture.

"New Chinese style should not be pure elements stacking, but through the understanding of traditional culture, the combination of modern elements and traditional elements, with modern aesthetic needs to create something with traditional charm, so that traditional art can be properly reflected in today's society".

Copeland, President and home decoration chief operating officer Liu Xiaodan told reporters that Chinese and Westerners are not very fond of authentic Chinese, so there is a new Chinese style.

Foreigners buy Chinese things differently from China. Chinese people value atmosphere and integrity more. New Chinese should be considered from many perspectives, and will be extended to China for a longer time.

Cui Pingping, design director of CONCEPT&STYLE FASHION PROJECT GROUP ITALY in Italy, with her own experience, said that the concept of new Chinese is very good. The contest has seen the irresistible position of Chinese elements in the international trend, and has put forward higher requirements to promote China's home textile design to a higher level.

In fact, the role of the competition is more reflected in the guidance, with the emphasis on improving the design level, forming an authoritative competition and forming an international trend oriented design to guide the market.

Zhan Binghong, Dean and professor of the school of design, Beijing Institute Of Fashion Technology, has been thinking more deeply. He has raised the question of what is the pattern of China today.

"The new Chinese formulation is very good, and a new word is worth pondering," he said. From the painted pottery, bronze to song porcelain, and so on, China has its own representative patterns at different times. When we use the patterns of the past, we should think about the origin of "what the ancients use this sign to express their thoughts, and why people at that time would like such a pattern".

"Today, when we use Chinese classical patterns, there is not much difference between Westerners and Chinese. As Chinese designers should dig deeper things, the ancient patterns must be consistent with the spiritual needs of the times. So what kind of decoration and material are we Chinese people need today?"

Traditional + modern integration needs to be improved

In the creative design competition with more involvement of college students and creative ideas, Zhang Guoreng, a senior craftsman and senior home textile designer of the southern dyeing and printing group, said that the more than 1500 entries of the competition were uneven. The good thing was that the designers began to focus on the design of the national culture. Most of the works contained Chinese elements, which showed the designer's strong national self-confidence and no longer just imitated, trying to show his understanding of Chinese culture.

"Although the trend is good as a whole, the design is still in its infancy, some are simply showing, and the Chinese elements have not been completely refined and perfect."

Zhang Guoreng believes that the expression of "new Chinese style" should be integrated in Chinese fashion with a unique perspective from the perspective of fashion. If we just stay in mere performance and do not integrate modern fashion trends, we will not be able to do so.

Some of the creative works of this year are too much of the external form. There are few Chinese cultural excavations, especially the cultural spirit and harmony between human and nature in Chinese culture.

Wu Jianxin, a senior craftsman and home textile designer of Zhejiang double light Home Textile Co., Ltd., expressed regret for some of the creative designs of the competition. The reason is that "creativity is good, but the performance is not enough, especially the sense of hierarchy".

For the question of whether these ideas are suitable for production, he said that with the continuous improvement of technology, companies now use digital color separation, and most of the works in this competition can be industrialized.

However, "only when we have a personal understanding of life can we connect the popular elements with the new Chinese theme."

Yao Lei, who is invited to invite the media to be a judge in the creative contest, feels very necessary. "The media receives a lot of information, which can directly feed back the market information and examine the practicality of the work more comprehensively".

After seeing the creative works, she appealed to young designers to start with traditional culture, and their works should represent young people's understanding of Chinese culture.

Judging by the scene of the product design competition in Nantong, Wang Fang, director and associate professor of the Department of costume design and design of Donghua University, judged that the design language is more common and creative, but some of them are problematic in detail, and in the whole sense, there is no breakthrough in the new sense, and the application of Chinese elements is not coherent and the design is far from the market.

Liu Shuhu, manager of product development department and home textile designer of Fu Shi home textile Limited by Share Ltd, thinks that compared with the previous sessions, the entries have overall progress and are more proficient in the use of popular elements, but there is still a lack of understanding of the new Chinese style. Some of them are still pure Chinese, and the signs of using traditional elements to apply mechanically and mechanically are obvious. For enterprises, such designs are hard to be accepted by the market.

"When you design a product, you must think of what it is for someone to use, such as designing" black + white "bed products, to think about who the consumers are, as well as the design of many feathers, and to think about whether they are practical. In addition, there is also a design of" Red + white "in the bed design, which is a taboo in Chinese folk custom.

Chen Juan, manager of product development department and home textile designer of Fujian Jia Li Si Home Textile Co., Ltd., contacted with the analysis of the product design competition, concluded that only by combining traditional culture with fashion can products reflect the essence of "new Chinese style".

Judging from the entries, some of the expressions are not in place, and the composition is complicated and fancy.

"At present, in the market, we have joined the wedding bed products with Chinese elements, and the sales of home textile products are quite good, such as the elegant water country style," she said.

Designer training and heavy responsibilities

"Creative competition is very helpful for teaching. It can understand the teaching situation of other schools, improve their teaching, and more importantly, understand the trend of the industry, and promote the improvement of the design level of the industry through competition."

If the views expressed by Yan Weiyuan, director of the Department of clothing and dyeing and weaving design of Tianjin Academy of Fine Arts, participated in the creative competition, they were all recognized by all the judges. Some other judges have been thinking further about how to cultivate high-quality designers in the future.

"I am reflecting, will our education cultivate such talents?"

In the contest of product design contest, Zhan Binghong wanted to take pictures of his immature design and take it back to analyze what he thought was what he was thinking when he was designing this product.

He believes that from the design point of view, the design of home textile products can not only see a bed, but to enlarge to the environment of large home textiles to think.

"Industry and institutions should reflect on our design and direction of education.

On the one hand, the traditional elements need to be used cleverly; on the other hand, it is more important to "change", not only to change colors and collocations, but also to make good photographers know how to use the relationship between "virtual" and "real".

Some works are too honest, and stacking different patterns in different periods of time, in fact, only a few elements need to be changed for a better design.

The new Chinese style is not to copy the ancients, but to create new designs that conform to the aesthetic standards of modern Chinese people.

Because the link between tradition and modernity is the relationship of innovation, not separation and copying. "

Chen Juan told reporters that in general, students enter the enterprise after 2 years of training, let them understand the market, understand the craft, understand what kind of flower type can be produced.

"After a process, they can really adapt to the enterprise and adapt to the market".

Despite the fact that schools have attached great importance to training practical talents, some of their works have been very mature in the contest, especially in the creative competition, but obviously, it is still not enough.

In the creative competition, Liu Xiaodan hopes to use the resurrected power to revive works that some teachers do not care about.

"Teachers are more concerned about patterns and hand drawing skills, and I want to get back to those works that are not good at hand painting but can be achieved by technical treatment, which can not be realized by hand drawing, and has a sense of the times, full of digital sense and light perception, because" technology can not hinder your artistic sense ". Now computer masters dominate 3D, and it does not necessarily require hand painting to design. Competition should strongly guide the development of digital design.

In addition, she hopes to find works with better auxiliary technology.

"Graphic design plus good auxiliary technology will greatly enhance the added value of products, while auxiliary technology in schools is not well guided," she said.

Liu Xiaodan also pointed out that the entries are all on the upscale route. This design can show the designer's talent and easily win the prize. "But let's look at the Nordic designers whose designers design objects that can bring ordinary people's design sense, that is, to design ordinary products, maybe they are not great designers, but they must be designers of the people.

Because aesthetics not only changes the advanced products, but only when ordinary commodities have a sense of design, can the aesthetic standard of the whole people be further improved.

Now our teachers seem to guide students to make high-end products, but as we all know, the simpler things are, the harder they are to design them.