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Sally Socks In Hunan: Tianzhu Fiber Boosts The Restructuring Of Old Enterprises

2010/7/26 20:45:00 49

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Hunan Sari hosiery Limited by Share Ltd is a modern enterprise specializing in the development and production of new socks industry, which has been pformed and developed in the hundred years old factory.

At present, the main products of the company include hairless bamboo fiber, aloe fiber, bamboo charcoal fiber, ramie fiber, milk fiber, soybean fiber and other new types of socks, which are widely used as socks.

In recent years, after many years of research and development in the field of Tianzhu fiber socks, the company has constantly changed the textile and equipment pformation, according to the needs of the market, the development of Tianzhu fiber hairless socks has become a popular product in the market, providing huge profits for the company's market.

The sky bamboo fiber has no hairless socks. Its style is beautiful and wears.

Comfortable

No hair, no hair.

pilling

The product's fastness is more than twice that of the original product. It has won the acclaim from consumers. Now the product has been improved and adjusted to maturity.

Reform of old enterprises

Hunan Daren

Hosiery factory

"Da Zi" brand was founded in 1921, and has crossed over a century.

As early as the 80s of last century, the product of "Da Zi" was once awarded the gold medal product by the industry.

In order to adapt to the market changes, in 1994, Hunan Sari hosiery Limited by Share Ltd, on the basis of a few backwarding stockings factories in the Tatun socks factory, innovating and innovating continuously to promote the hundred year "tattoo" brand socks, and create "Sari" brand socks.

Through its own continuous efforts and enterprising spirit, the company has been a leader in the Hosiery Industry in the province for more than 10 years, and is a leading agricultural enterprise in Hunan province.

At the beginning of the Sally hosiery Limited by Share Ltd, the company has been following the original traditional production. Due to fierce competition in the market, the company's profit has dropped sharply. At that time, a pair of socks had only three cents profit, coupled with the obvious reasons for the obvious shortage of stockings.

In order to change the status quo and adapt to the continuous improvement of people's living standard, the practicability and wearability of traditional products can no longer meet the needs of consumers at all levels. The company summed up the demand for functional and comfortable products in some consumer groups.

So the company decided to carry out product pformation, through the company several market research and summary company decided to develop a variety of new fiber as raw material socks.

Tianzhu bamboo

With the continuous improvement of the use of new fiber materials and products, the company believes that Tianzhu fiber has many advantages such as moisture absorption, breathability, deodorization, antibacterial and skin affinity, so it is very suitable for socks as raw material.

For a company that never used bamboo fiber as socks material, the quality of Tianzhu fiber socks manufactured by the company was not high.

Following the listing of new products of Tianzhu fiber, the company carried out a follow-up investigation of the products. In the market investigation, the company found that the comfort and functionality of Tianzhu fiber products were impeccable. However, the problems such as easy fuzzing, pilling and poor fastness appeared in the Tianzhu fiber socks.

After more than half a year's concerted efforts of all the staff, the company has overcome the difficulties and launched the market once again to the market.

Finally, a pair of high-quality bamboo fiber socks have won the welcome of consumers.

After the introduction of friends in the industry, in 2008, the company became acquainted with the Tianzhu industrial alliance and joined the alliance formally.

After joining the alliance, enterprises actively participated in various meetings of the League organizations. At the meeting, the company met many friends from the upstream and downstream businesses of Tianzhu industry. In these enterprises resources, the spinning and weaving enterprises provided more new bamboo fiber yarn raw materials for the enterprises, and the downstream terminal sales enterprises became large company orders. In the process of meeting the resource chain of Tianzhu alliance, enterprises and enterprises were doing business with each other, and they also used for reference and Discussion on the technology and market operation experience of the operation of Tianzhu socks. The exchange of enterprises in the Tianzhu alliance circle improved the company's product information and product process, and the market share of the company has also been expanded.

Confidence in market prospects

This year, the company has a new chapter in its product innovation. In June, the company tried to make socks made of ultra-thin bamboo and carbon fiber. Its thickness is the same as that of stockings. It uses bamboo charcoal technology, and its soft handle, good suspension, fine weaving and high grade are ideal products in summer.

Over the past more than 10 years, with the support of friends from all walks of life, the company has continuously improved its products and optimized its quality.

At present, the company has ten agents in China, and a number of well-known brand enterprises in the company OEM processing, the company's products are not only sold throughout the country, but also exported to Japan, Singapore, New Zealand, Hongkong, China, Taiwan and other countries and regions.

Now the company has eliminated more than 200 old equipment, equipped with more than 150 new equipment, producing 3 pairs of socks per day.

Indeed, the company realized the pformation from an old equipment factory to a vibrant new base.