Eco Clothing Prices Are High And Market Confidence Is Not Enough.

What is "ecological clothing"? The so-called "ecological clothing" refers to clothing with corresponding signs after virus detection.

The concept of ecological clothing and green clothing is basically the same, but there are a slight difference: "green clothing" mainly refers to green textiles and ecological clothing.

The "green textiles" which have been listed in the world generally have many functions, such as deodorization, antibacterial, anti-inflammatory, anti ultraviolet, anti radiation, anti itching, humidification and so on.

This kind of product is also a newly established stage in our country. The underwear is the main product, but it is more popular with consumers because of their specific functions that are beneficial to human health.

Ecological clothing uses natural animal and plant materials as raw materials, such as cotton, linen, silk, wool and leather. They not only reflect environmental awareness in style and color design, but also use natural pollution-free materials from fabrics to buttons and zippers and other accessories. From raw material production to processing, it also completely protects the ecological environment from the point of view of environmental destruction such as chemical printing and dyeing raw materials and resins.

The combination of "environmental protection" and the needs of modern people return to their natural needs, making ecological clothing gradually become a new trend in the fashion industry.

The price is high, and the confidence of the mall is not enough.

Since the German government promulgated the regulations prohibiting the use of toxic azo dyes, the trend of consumption eco clothing has become an irresistible trend in the world.

It is understood that the consumption of ecological green fiber, textiles and clothing has suddenly sprung up in China.

For example, some fabrics and garments that contain "green fiber" have been sold well, and some T-shirts have sold for more than 400 yuan at the market price.

However, the price of eco clothing is much higher than that of other garments due to the problems of production technology, raw materials and so on.

In this way, operators have increased difficulty in selling to consumers. They must strive for consumers' recognition of green products and let them accept relatively high prices, which is naturally unacceptable to managers.

As a result, there is such an embarrassing scene: on the one hand, the media and related departments of the promotion of ecological clothing is raging, on the one hand, shopping and supermarket shelves less than 10%.

People in the mall told reporters that they spend much more energy on selling the existing products than they are, and are willing to sell the latter for them.

Another reason for the lack of confidence in shopping malls is that some businesses are mercenary, resulting in confusion in market competition, and flooding the market with fake and shoddy products. They will also have a huge impact on consumers' trust in the early stage of the development of green industry.

Various kinds of folk certification have come to the stage, causing consumers trouble and interests damage.

Consumers' concerns will certainly affect their purchase, and consumers' desire to buy will also directly affect the confidence of the mall.

The price of regular ecological clothing is high, while the moderate price makes it difficult to distinguish between true and false.

With the frequent occurrence of "toxic clothing", consumers began to wake up the strong interest of consumers in ecological clothing, which was increased with the frequent "toxic clothing" incident and the awakening of environmental awareness.

Most textile and clothing products are directly related to human skin and are most likely to threaten human safety. Now a popular saying in society is "toxins and diseases from wardrobes" are not without foundation.

According to scientific experiments, there are 12 kinds of dyes in textile and clothing, including carcinogenicity and 10 kinds of skin allergies.

Consumers are the "God" of the market, and the purchasing tendency of consumers directly affects the direction of product development.

Let's take a look at the example abroad. Sweden's recent poll of consumers in second major retail outlets shows that 85% of consumers are willing to pay higher prices for environmental cleanliness.

In Canada, 80% of consumers prefer to pay 10% more for products that are good for the environment.

40% of Europeans prefer to buy environmental label products instead of traditional ones.

37% of Japanese consumers only choose and buy environmental label products.

Although our country started late in ecological clothing than developed countries, consumers began to wake up.

Recently, a brand of natural coloured cotton clothing known as "eco clothing" has been fully listed in Shenzhen shopping malls, and the market response is very enthusiastic.

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Competition is forcing manufacturers to act.

According to the person in charge of "nine zhe" coloured cotton limited company in Shenzhen, the raw material of this colored cotton dress, natural colored cotton, does not use any chemical pesticides or chemical fertilizers in the development and production. It avoids chemical damage to the environment and damages the human body, especially the skin of infants and young children. It is a pure natural and green product. Besides, the colored cotton itself has natural colors such as brown and green. It does not need bleach dyeing in the deep processing process. It uses physical and ecological finishing methods such as water washing, high and low temperature, infrared radiation, and so on. Therefore, its products do not contain any chemical toxins or harmful metal ions due to printing and dyeing.

Domestic and foreign textile and garment market competition is fierce, many domestic garment enterprises are working on "green textile".

At present, the shirts that are popular in the market are made of cellulose fibers with a certain technical content and favorable ecological environment. For example, "brand", "Kai Kai", "Luo Meng", "YOUNGOR" and "conch" and other brands, they integrate the "return to nature" into the development of the main products.

In particular, the "Luo Meng" selection of high-tech natural cellulose fiber development of various costumes, the market also has a "green" visual impact.

Cellulose, soybean fiber and other fabrics have become the highlight of developing eco textile consumption.

All sorts of circumstances are heralding, ecological clothing will be very popular, the brave try to dig the first bucket of gold.