Seasonal Discount Shop PK Clothing Down To 90 Percent Off

"Despite the recent hot weather, many people do not like to go out shopping, but in fact, this is the best time to buy discount summer clothes". "Shopaholic" Xiao Bai has been walking around Beijing in hot summer days.

In the summer, only half of the summer has passed. So many merchants in Beijing have launched various discount activities. Whether they are big stores or exclusive stores, they are full of eye-catching discount cards. 30 percent off or 20 percent off are just "starting prices", and many of them should offer 50 percent off, 70 percent off or even 90 percent off discount.

Compared with the intensity of discount at the beginning of the month, retailers who have entered the summer promotion have begun to make a clear price for summer wear.

In the past, such large-scale discounts usually started in early August or even in mid August. Now, not only is the time ahead of more than half a month, but the goods are not dominated by spring clothes or broken yards, but the new summer wear and sandals that are now being sold.

Miss Zhao Jing, planning department of new world department store in Chongwenmen, said that more than 80% of the brands in the mall were heavily seasonal discounts.

Many big collective discounts stimulate customers' enthusiasm for buying, which is conducive to improving sales.

Miss Wu Ping, marketing department of blue island mansion also believes that compared with previous years, this year's summer dress clearance activities have 3 characteristics: start earlier, offer more strength, and suppliers are more active.

In blue island, ONLY, VEROMODA, ESPRIT, JACK&JONES, Mark Ed Faye, Giordano and other brands as early as the end of June and early July, played a "clearance" card.

The blue island men's wear is the banner of "low to 1 fold".

"This is an unprecedented low discount," said Li Guoxin, manager of the blue island menswear purchasing department.

A number of shopping malls have told the author that "fashion clothing is becoming more and more popular now, and it is changing from the end of the season to the season discount". In particular, some well-known brands have taken the lead in large-scale discount to speed up the turnover of capital in order to seize the market opportunities and directly affect the sales of small and medium-sized brands.

Some brands even worry that if the discount rate is smaller than that of their competitors, will they lose their customers?

Therefore, business people believe that consumers are now developing a "no discount, no buy" mentality. At present, shopping activities are hard to make. They can only rely on discounts to attract customers.

Store clothing is as low as 90 percent off

This weekend, the New World Shopping Center in Chongwenmen officially launched its biggest sales promotion since the summer.

The costumes and costumes are folded in 4, and at the same time, the time limit is 3.5.

Each shoe counter in the shoe area will also carry out 3.8 activities of selling winter boots against the season, and customers who are not addictive can be "Crazy".

We are upgrading and adjusting your 1 stores to 50 percent off stores, including shoes, cashmere, clothing and so on.

Some of the brand new products this season also hit a low discount that had never been before. Like BELLE, the new female sandals sold for the most 30 percent off times at the same time, now 5 to 35% off.

The Ordos velvet scarf is priced at 178 yuan, and there has been no discount. Now the special price is 99 yuan, equivalent to 44% off, which is more cost-effective.

Hundreds of internationally renowned brands will be celebrating their annual celebration from July 24th to August 1st. The discount will be as low as 90 percent off, creating an atmosphere of "big brands and small prices".

During the activity period, a tourist voucher worth 200 yuan can be bought by shoppers, and 2000 tickets will be delivered.

A single day shopping is full of a certain amount, as well as food and cash coupons, travel vouchers, "return of the king" Beijing concert tickets and other gifts, can also participate in the raffle, win the "7 Singapore and Malaysia upgrade Tour".

Most of the products worn by blue island mansion are 3 to 50 percent off, and 2 more than 10 well-known brands of men's wear in the eastern district are playing 1 super strong concessions.

From today's mall to July 26th, cubeca garments are 1 to 40 percent off discount. Dingcheng store before August 1st, Mass Phil has 1 to 50 percent off of the costumes and 1 to 50 percent off of the European market.

In the high priced new markets such as shinguang, Beichen, and so on, businesses also have a "cool summer" brand, and skin care products, sunglasses and cool summer beds are all discounted.

Buy "discount" experience

This year, shopping for discount clothes in shopping malls is very enjoyable, because unlike previous years, big names which are not often discounted on weekdays are also being launched this year.

Like the New World Shopping Center, Baozhuang women's clothing, full 3000 to send 1000 gifts, attached to the group's women's clothing brand Limited 100 reduction of 50, IT's brand 100 to reduce 55.

The CERRUTI1881 of contemporary shopping mall has 7 to 20 percent off discount on some garments, 7 to 10 percent off of Givenchy, and membership cards can be folded up.

Moreover, the shopping environment is not good enough to say that after-sales service is also very good, so even if the discount items are not purchased, there will be no quality and after-sales concerns.

Online shopping mall "limited time rush to buy" the limelight

Compared with the physical stores, Jingdong mall and other online shopping enterprises increase discount in sports and outdoor brands, hoping to attract more summer consumption students.

From now on, Jingdong mall Adidas sports shoes 4 to 40 percent off, one of the original 980 yuan of ADI Feng Shui breathable technology outdoor shoes price is only 389 yuan, once the line has attracted panic buying.

"Summer is the focus of outdoor merchandise sales promotion time", the responsible person told me, for example, a length of nearly two meters of MAC outdoor travel leisure folding bed, the market price of about 330 yuan, Jingdong mall weekend preferential price is only 199 yuan.

In addition, a number of shops on Taobao are offering "time kill", "buy gift" or "package mail".

In summer wear, this year's popular chiffon dress, lotus leaf sling, candy colored shorts, and high fashion cool boots and other fashionable new products have become the flagship signboards for businesses.

Many shops will launch several spike products at the peak passenger flow every weekend, and the price may be as low as 88% off.

The online shopping mall, such as Fan Cheng pin, Mai net shopping, has also designed many summer clothes clearing activities.

"The store is already organizing the purchase of autumn clothes, and the summer wear is beginning to be discounted," the owner, "pig baby", told the author.

{page_break}

Buy "discount" experience

It seems easier to grab cheap goods on the Internet Mall, but it should be noted that online clothes can not be tried on, so the number must be accurately judged; if the replacement is caused by inappropriate numbers, buyers need to pay the express fees themselves.

In addition, if you take part in the limited time spike activity, you must also ask whether the merchant has the goods, and the color and size should be confirmed at the same time.

Discount on exclusive stores

The author "swept the street" found that in the blue harbor, Fuli department stores and other stores gathered in the commercial center, ZARA, MassimoDutti, Bershka, Pull&bear, MOTIVI, Promod, MANGO and other brands began to clear summer clothing, many of the season's basic hit to 70 percent off of the low price.

Esprit, EDC, NIKE and other brands on the basis of discount also launched the purchase of 2 pieces, 3 fold up activities, and even the usual discount of the silk lotus cosmetics sub brand 50 percent off promotions.

In the ZARA store on Qianmen commercial street, you will see a lot of red price cards representing discounts, including 79 yuan, 99 yuan, 139 yuan, and so on.

Some of the original price of three hundred or four hundred yuan clothing directly "down" to 99 yuan or 199 yuan.

The shop assistant said that in July, a large discount began in the store, and some of the styles were now incomplete.

"I have all these items," a male customer threw four or five clothes at the cashier's desk, but the bill was only 600 yuan, and it was "cost-effective, and more than 1000 without discount."

The male customer said to his companion.

Buy "discount" experience

In some shopping areas with large traffic volume, once a hot sale item is sold, the store will be snapped up instantly, leaving only the broken code goods. At this time, the salesman can ask the salesperson to pfer the goods from other stores, copy down the size of the goods, and purchase online, which is also a good way to "open up another path".

In addition, according to their dressing style, choosing different stores will get twice the result with half the effort. In Xidan, Wudaokou and other places where the students are relatively crowded, there are more "younger" products in the exclusive stores, while in the places where the white-collar shopping is concentrated, the brand stores will also adjust their business strategies and provide more casual dress patterns.

For example, ZARA and H&M stores are also sold in Xidan stores, such as trunks, T-shirts and so on. But in the Fuli business circle and the blue harbor, the shops will provide adequate clothing for workers wearing long skirts, shirts, casual pants and so on.