Shishi Fabric Enterprises Increase Outdoor Textile Research And Development Efforts

A few days ago, the Tai Lung cloth industry sent several sample cloth samples to the Qingdao Binxing group.

With the rise of sports and healthy lifestyles, China has ushered in the rapid development of the outdoor sports market, and the domestic and outdoor consumer market with high growth has also brought an excellent opportunity for the fabric enterprises.

This year, many Shishi fabric enterprises have intensified their research and development efforts on outdoor textiles.

New products focus on outdoor series

"This is our newly developed outdoor fabric, three layer compound, with breathable, moisture resistant and scratch resistant functions. The fabric is thicker and suitable for clothing in autumn and winter.

At the moment, proofing is being made and will be presented to several brand customers in the near future.

Holding a thick fabric with inner velvet, Mr. Wu, director of R & D of Tai Lung cloth, briefed reporters.

It is understood that, after seeing the rise of outdoor sports in China, starting from the end of last year, the Tai Lung cloth industry began to plan to develop outdoor fabric products. This year, outdoor textiles become the main direction of the company.

This year, in the new product research and development investment, the outdoor fabric accounts for 40%~50%, and the sample amount also accounts for 30%.

As for the outdoor textiles, there are also many enterprises such as federal Sanhe, long Xing long and so on. They have launched outdoor series products.

"Functional textiles have always been our research and development direction.

This year, we have intensified our efforts to work together with several well-known foreign raw materials suppliers to launch an outdoor series featuring functional fabrics.

Wang Ronghua, deputy general manager of the Federation of Sanhe, introduced the company's new clean and clean finishing fabrics, crystal finishing fabrics and cooling fabrics, which are all outdoor products. The R & D investment of the series accounts for half of the total investment of the company.

And long Xing long outdoor environmental protection functional new products appeared earlier.

At the 2010 China international textile fabrics and accessories (Chun Xia) Expo fabric exhibition held in Beijing in March this year, the products exhibited by the Dragon show are mainly embodied in the theme of integration of environmental protection and function. The new fabrics are mainly conventional fabrics, such as three protection, moisture absorption, sweat perspiration and UV resistance.

It is understood that at present, the company's new environmentally friendly functional fabrics make it more stable with Columbia and other well-known outdoor brands.

The market has not yet fully opened.

It is understood that the average price of ordinary cloth is about 10 yuan per yard, while the price of outdoor sports fabrics is 18 yuan ~70 yuan.

The added value is high and the profit space is large. This is the reason why fabric enterprises have developed outdoor textile series.

However, many fabric enterprises have tried to show that although most domestic customer enterprises have the concept of outdoor, high-end professional outdoor fabrics can not be fully accepted.

"For outdoor functional fabrics, innovation is reflected in two aspects: first, the appearance of fashion, product color and organizational structure in line with the trend of fashion; two is the perfect performance, that is, through high-tech products to improve product touch, give the product more performance, so that the product is more comfortable.

At present, the outdoor sports brands in China tend to be more biased towards the former, and the products tend to be more fashionable and casual, and the professional outdoor functions need to be improved.

This means that the domestic outdoor fabric market has not yet been fully opened. "

Mr. Wu said that Tai Lung's outdoor fabrics have been sent to many domestic brand customers, but the real ones are mainly foreign trade enterprises.

Federal Sanhe also targeted its target customers to high-end brand customers. After communication, Wang Ronghua believes that the promotion process still takes some time.

"For outdoor textiles, we hear more from the needs of domestic customers, but at the same time, most domestic customers do not know enough about professional outdoor textiles.

In this promotion process, we need to guide them to understand.

We estimate that until next year, outdoor products in China can really become professional.

Data

Sales of outdoor products in China amounted to 4 billion 800 million last year.

In 2010, the China outdoor products industry forum was held in Beijing in May this year.

At the forum, the China Sporting Goods Federation and the China Textile Association outdoor branch jointly issued the "2009 China outdoor products Market Research Report".

The report pointed out that in 2009, China's outdoor products industry reached a market scale of 4 billion 850 million yuan, an increase of 32.88% over the same period last year.

It is understood that the domestic outdoor consumer market has maintained a high growth rate of over 30% for several years.

"Over the past two years, with the improvement of people's living standards and the further understanding of outdoor sports, outdoor sports have been recognized by more and more people, which largely supports the rapid development of outdoor products market.

At present, there are more than 400 outdoor brands of various brands sold in the domestic market, of which more than 7 brands are shipped over 100 million yuan.

China's outdoor products industry is in the pition stage from the stage of rapid development to the mature stage of the industry.

Han Yungang, executive vice president of China Textile Association outdoor supplies branch, said.