Clothing Agency Market Strategy: The Blue Ocean Offensive Town

With the first line

"There's no rush to bargain, it's fashionable."

In Shaxi Town, Shangrao City, Jiangxi, the brand name of leisure wear from Wenzhou has won the favor of many young consumers.

"The pedestrian street in the city also has a store of this brand, but it's too far away."

Zhou Xianchao, a local high school student, said.

Many Township clothing brand stores have become the "holy land" of the local trend, and franchisees are also making money.

So, what is the difference between opening a brand store in the towns and counties that are mainly facing the rural consumers? What is the difference between the market and the city? Listen to the two clothing dealers in a town in Jiangxi and Dancheng in Henan.

Accurate

"To open a clothing store in the countryside, first of all, you have to investigate the area you want to go to, the income level of the local people, and whether most of the young people will go out to work."

Said Ms. Xu, owner of Mogao store.

After determining these basic information, we decide whether to make bulk or make brand monopoly, and what brand should be chosen for brand monopoly.

After investigation and analysis, Ms Xu found that Shaxi town is a commodity distributing center in the surrounding areas. The junior and senior high school students in the town have their own dressing taste, but many of them are old fashioned and of coarse quality, and young people like to buy clothes in the city.

To this end, Ms Xu has opened the "Mogao" outside the Shaxi market and is not far from the school.

"Adequate passenger flow, every semester before and after the new year, business is particularly good."

Ms Xu is very satisfied with her original choice.

"If you open a shop in a town, the location is also very important. It is best to concentrate on the location of clothing sales, which is conducive to gathering consumers.

Don't be afraid to rob your business.

The key is to attract customers first and then make their own shops.

Ms. Xu concluded.

In addition to Ms Xu, the tourists are locked in middle school students. Most of the consumer groups in Township clothing stores are located in middle-aged women aged around 35, and some children's children's clothing stores are also doing well.

Reasonable collocation

In the clothing store of Lao Zhou in Dancheng County, Henan Province, although it sells mainly Luo Meng's suit, other brands of down garments and shirts are also sold.

For agents and manufacturers, the rural market is not easy to do: every time they shop, they will have to take a lot of trouble. Manufacturers and agents require the terminal shops to shop on a large scale, and compulsion that a certain terminal must be paved. But for the rural terminal stores, they are only willing to sell the products well, but they do not sell well.

"The order meeting has not yet been implemented to the franchisees at the township level. The owners of these shops are acquaintances with agents, and only sell some of their styles to the shops."

So there are some styles that the terminal doesn't want to pick up.

It is very important to sell clothing in the township market and mix products reasonably.

Because after all, the rural market is different from the urban market, no matter the level of development or the level of consumption is very different. Therefore, if a city dealer wants to go to the countryside, first of all, he should first select the products in his hand, and the price is the key.

Too high to get rid of, there are certain sales to take up, low profit low price products are essential, as a knocking brick. "

Old Zhou has its own way of thinking about clothing sales.

"Although we can not see the quality of the clothes on the market, the quality requirements for clothing are not as high as those in the city.

If we can have cheaper clothes than the brands in the city and the quality is better than those in the market, then we definitely love to buy them. The price is also acceptable than the clothes on the market.

Rural consumers pay special attention to the quality of clothing.

Some of the more unusual clothes sold by Ms. Xu's shop are not very good.

"The sequins are too many and the designs are too loud, because they are middle school students, and they can't dress like small bullies."

Therefore, the men's clothing in her shop is mainly white and blue, and the women's clothing is also sold in a simple and generous way.

Word of mouth is very important.

And agents are acquaintances, there are acquaintances in factories, and most customers are acquaintances. In such an acquaintance society, consumption is highly regarded as "word-of-mouth", and so is clothing.

"Rural consumers are easy to follow suit. Whoever buys a dress of what style looks good, there will be a lot of people coming to buy the same clothes one after another."

Lao Zhou said that this contrasts sharply with urban consumers' disgrace for "bumping into shirts".

This will easily lead to a real "exploding money". The owner of a clothing store should have such a vision: find a "model" and sell a "burst money".

In addition, the rural consumers are very sensitive to the price, and the price of the store can not change too fast. "Otherwise, the master bought 80 yuan for this dress, and asked the sister-in-law to buy this dress for 60 yuan, so the aunt probably will not patronize the shop again."

Lao Zhou said.

This is also a good reason for the success of the country clothing store owner.

"As long as the clothes I bought here, they will be returned within three days.

Whether or not the clothes I bought here can be freely cut, stitched and ironed.

Lao Zhou's marketing strategy has won more and more customers for him.