New Marketing Mode Of Shoe Enterprises: Mail Marketing

In the society with rapid development of information and e-commerce, traditional marketing methods have been unable to meet the development needs of shoe enterprises. Especially when communicating with the whole country and expanding overseas markets, traditional marketing methods are bound to be overstretched. Breaking the traditional marketing mode and finding effective new marketing methods have become one of the focuses of shoe enterprises' development.

At this point, mail marketing relies on its superior long-distance communication skills.

What is mail marketing? Is mass mail an email marketing?

The real mail marketing is based on the marketing level, with the target user group to "interact" marketing behavior.

Mail marketing is based on database marketing, mail platform,

Because mail marketing is marketing behavior, so the premise should be the purpose of marketing, then the marketing behavior, and finally the analysis of marketing.

The mail marketing combines the network marketing method with the marketing goal of the industry perfectly, and collects the information of the target users through interaction with the users, so as to prepare the corresponding data protection for the two marketing of the shoe enterprises.

For example, the shoe industry, mail marketing strategy can collect customer information through experience price promotion mail, collect customer data, then analyze user data, prepare data for the next marketing.

Email marketing helps stimulate consumers' purchases without clear demand, and from the cost point of view, e-mail marketing is the lowest cost in online marketing.

Email marketing has many advantages, such as low cost, fast delivery, accuracy, individualization and easy operation. Nowadays, with the economic downturn and tight market budgets, e-mail marketing has become more attractive to many shoe companies, and shoe enterprises' mailboxes have become one of the most commonly used channels for shoe companies to communicate with existing customers.

However, in the mail marketing, to help shoe companies occupy more and more advantageous positions in the e-commerce market, shoe companies have to face such a problem: more and more shoe companies are investing in the tide of email marketing, and all kinds of commercial emails are coming.

Mail marketing is beginning to encounter bottlenecks in all marketing practices. On the one hand, the target audience is disgusted with users, directly deleting spam or even sending out mailboxes, resulting in a serious reduction in the delivery rate of mail delivery; on the other hand, most mailbox service providers have made positive initiatives on anti spam, sending messages sent by general group software or sending a large number of messages containing multiple recipients in a short time, which will be regarded as spam bins to the target audience, which further reduces the effect of mail marketing.

To avoid being mistaken for junk mail, Zhang Tong, vice president of Epsilon, China, said: "many customers in the mailing list do not have the mail subscription process. They are not sure that the market is willing to accept the email message of the shoe company.

In order to reduce the ability of customer complaints, it is necessary to ensure that shoe enterprises mail can bring special value and benefits to customers when they first send emails, and customers have the right to choose to reject mail at any time.

In addition, data cleaning and data updating should be done to control the sending frequency.

In addition, attention should be paid when writing mail.

First, the title should be eye-catching.

Modern people have entered the era of picture reading. Few people have patience to read long words. An advertisement can not catch the attention of the reader within the first three seconds of the customer's eyes. Then there will usually be no more opportunities.

The best way is to openly and clearly display the most important, the most attractive and the most attractive messages.

Two, in terms of format, plain text download is convenient, but single, it can be seen far below the hypertext link; while the latter is rich in content, but the download time is long and not easy to open will be offensive, and easy to take poison and occupy large space, it is more likely to be regarded as spam.

From the perspective of the development of the whole market, the development of the mail marketing market in China turns upwards at no less than 40% per year. With the popularization of the Internet, the potential of mail marketing is very large.