Clothing Agency Chain -- Frog In Warm Water

The "push" sales mode of China's clothing industry has led to the fall of the "agency distribution chain" in China's clothing market. From the "industrial cluster" to the "origin market", from the "distributed market" to "commercial complex", the channel consumption dispersion "gold content" in China's garment industry has accounted for more than 50% of the total industrial chain. "Low value and multi links" become the "chicken ribs" of the value of Chinese clothing brands.

For a long time, China's apparel industry chain is a manufacturing centered industrial mode to push the change and development of the clothing market, forming a "positive triangle" framework for "big manufacturing and small market".

That is to say, the production enterprise is at the top and then goes down one level at a time.

As a result, the longer the "agency chain" is pushed, the more difficult it is to make the manufacturing industry centered on the production process as the core.

In the era of agency distribution, the traditional clothing market mainly shows: Men's wear market + women's clothing market, clothing market +

As garment enterprises begin to build short process terminals, the clothing market begins to pform into "zero type shops", and clothing stores begin to improve thematic operations, and new changes in emerging business models such as "zero distance spike" have begun to emerge.