Innovation Makes Haining Leather Fashion More Dazzling.

These days, the 2010 China Leather Fashion Week is in full swing. Gorgeous banquet and refreshing sketches are staged repeatedly, showing the design level of leather enterprises in our city.

"It used to be that foreign businessmen took samples of clothes to let us process, and now they buy directly the style of our Haining enterprises."

The chairman of Haining China Leather City Co., Ltd., who has the law, summed up the road from "Haining manufacturing" to "Haining creation".

Leather fashion comes from design and creativity.

In order to win the fashion trend, many leather and garment enterprises in our city invested heavily in creating a design studio, and sent designers to Hongkong, Japan, France and Italy for further studies.

According to preliminary statistics, there are more than 400 leather designers in our city, and the total number of designers is nearly 1000.

Zhejiang Grammy Clothing Co., Ltd. has designed R & D personnel to account for 25% of the total number of employees.

While some enterprises are vigorously developing the "Royal" design team, they also maintain good cooperation with excellent studio designers all over the world.

In 2006, designer Xie Yangzhen came to Haining for a leather design competition.

Here, he came into contact with a leather Kingdom: many excellent designers gave him the impulse to learn and compete, and the importance attached by entrepreneurs to design talents gave him a sense of belonging. Xie Yang Zhen stayed in Haining.

On the 2010 China leather fashion week, he designed four kinds of fashion fur garments with the theme of "snow language" and won many applause.

"If a certain style of design is sold poorly in a period of time, no matter whose design is, it is necessary to redesign and revise it. This is almost the consensus of the industry."

Xie Yangzhen said.

At the first China leather clothing designer forum held recently, Wu Haiyan, a famous designer, said that genuine innovation comes from originality.

The so-called originality is the continuous breakthrough in the design concept, style, fabric, accessories, garments, business models, business philosophy and so on.

The reporter understands that the enterprises participating in this fashion week have strong design ability, dare to make use of new materials, give full play to new thinking and design new products.

Our company has introduced many new products. It is bold to apply fresh and natural leather to cotton, linen, wool and other fabrics.

Haining special Fashion Garment Co., Ltd., which launched Bai Lang Di brand, clearly stated that it will introduce "green" fashion.

NTRL Leather Clothing Co., Ltd., the original brand "NG", has become the leader of Haining's own leather brand.

Haining is realizing the pformation from "production oriented" to "brand, design and production" and is becoming an important source of Chinese leather clothing fashion.