Anta Is Awarded The Ten Annual Sports Marketing Award
July 28th, a few days ago, from
NetEase
The "2010 China Sports"
Marketing
The summit and the first Internet sports marketing award ceremony were held in Guangzhou.
In this ceremony, three outstanding awards were awarded to the sports marketing cases and individuals who have performed well in the past year: the awards include ten sports marketing cases of the year, the sports marketing personalities of the year, and the best sports marketing award of the world cup in South Africa.
Anta
COC (China Olympic Committee) sports and clothing partners and Chinese sports delegation partners were awarded the ten major sports marketing case awards.
In addition,
360 degree
Xia Youqun, an international limited company (COO), won the annual sports marketing celebrity award.
In the South Africa World Cup, China Yingli won the best sports marketing award in the world cup in South Africa.
Xu Yang, director of Anta brand, said in an interview that the reason for the success of the whole case is the scarcity of resources and the unique resources.
This is also the first time in sports marketing history that many events are packaged together for sale, including the London 2012 Olympic Games, the Winter Olympic Games and the Guangzhou Asian Games.
Through so many events, the continuity of brand formation can be extended.
Anta hopes that through the spread of multiple events, Anta will become a brand representing Chinese sports.
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