Shoe Enterprise BELLE: A Model Of E-Commerce Integration

The largest women's shoe retailer in China

According to people familiar with the matter, BELLE's online stores are all linked to the physical stores. Efficient supply chain system can make the distribution process of the online shop more fluent.

Online shops are promoting more funds and brand effects, and developing more Internet users to buy BELLE products, playing the role of information flow and capital flow.

When the e-business management system provided by ShopEx receives the order, the CRM management system sends the delivery order to the nearest entity store for delivery according to the geographical location of the region where the information person is submitted.

Offline stores can be distributed nearby, which can save a lot of logistics costs.

It can be said that relying on the powerful electronic commerce management system provided by ShopEx, BELLE has realized the division of operation and benefit sharing between online shop and offline entity stores, the seamless operation of online sales and offline logistics, and the operation example of benign interaction.

Online stores and various physical stores have been concluded as joint sales bodies, which can eliminate the two major problems of regional conflicts and selling price conflicts, and form a long-term and efficient interest community, thus achieving a deep coverage for various sales areas and various consumer groups.

It can be said that BELLE's online store has really played a role in supplemental sales channels for offline stores.

According to the analysis of business insiders, the core of BELLE's e-commerce project is actually the idea of "electronic operation" of business. In addition to the core B2C or B2B module, enterprises need to be associated with other systems, such as CallCenter, ERP, invoicing, CRM, forum system and so on.

In the process of the whole business paction, data exchange or synchronization can be carried out with these systems. Only by linking these associations into the platform structure can the whole process be realized. Seamless integration and information sharing among different systems is also the complete electronic management system provided by ShopEx. With advanced technology, BELLE has achieved seamless connection between the various systems.

Judging from the effect of BELLE e-commerce, today's implementation of "full e-commerce" is no longer an ideal, but a real reality. Through ShopEx's excellent e-commerce management system as a platform, it can integrate traditional enterprise's supply chain resources well, and help enterprises truly realize the whole process of e-commerce.

I believe that in the next 3-5 years, the business around us will show a new business state of "highly unified online and offline management system" and "complementary advantages of all kinds of resources".