2010 China Sports Marketing Summit Held In Guangzhou
Recently, the 2010 China Sports Marketing Summit and the first Internet sports marketing award ceremony organized by NetEase were held in Guangzhou. In this ceremony, three outstanding awards were awarded to the sports marketing cases and individuals who have performed well in the past year: the awards include ten sports marketing cases of the year, the sports marketing personalities of the year, and the best sports marketing award of the world cup in South Africa. Anta has signed the ten case awards of the year's sports marketing, including signing COC (Chinese Olympic Committee) sportswear partner and Chinese sports delegation partner.
In addition, Xia Youqun, COO, chief executive officer, won the annual sports marketing award.
In the South Africa World Cup, China Yingli won the best sports marketing award in the world cup in South Africa.
Xu Yang, director of Anta brand, said in an interview that the reason for the success of the whole case is the scarcity of resources and the unique resources.
This is also the first time in sports marketing history that many events are packaged together for sale, including the London 2012 Olympic Games, the Winter Olympic Games and the Guangzhou Asian Games.
Through so many events, the continuity of brand formation can be extended.
Anta hopes that through the spread of multiple events, Anta will become a brand representing Chinese sports.
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