The Trinity Marketing Mode Of Shoes And Clothing Enterprises Is The Marketing Trend Of Chinese Shoes And Clothing Enterprises.

Before July 28th, Tan Ru, in Wenzhou and Dongguan, Chengdu and other places, found that Chinese shoes and clothing enterprises are facing this new shuffle: some "sick and weak" shoes and clothing enterprises are approaching the edge of death, some "strong". Shoes and clothing Enterprises are also working hard to manage and research and development.

Tan Ru survey found that shoes and clothing market in the first half of 2010 Sale Poor marketing mode is a bottleneck that restricts China's shoes and clothing enterprises to stride across. Because the network marketing is still in its infancy, the Chinese shoe and clothing enterprises still use the two sales methods of "distributor agent system" and "factory direct selling mode", and these two sales methods have disadvantages.

"Factory direct sale". Marketing The mode requires not only the huge labor, material and financial input of manufacturers, but also a long process which restricts the development of enterprises. Of course, the "dealer agent system" is beneficial to the shoe and clothing enterprises when they enter the market at the early stage. The shoe and clothing enterprises can quickly enter the market with the help of middleman's sales channels and form effective sales. But with the growth of the market and the development of enterprises, this sales mode has exposed its disadvantages gradually.

In order to get the manufacturer's year-end peak point, the middleman has to increase the scale of the purchase. In fact, although the products produced by the factory are sold from the factory, they are not completely sold into the consumer field, but they sell the goods to the dealers through the middleman. Although the goods are sold at the same level, the goods are still in the hands of the distributors, and the products are not effectively sold. The deposition of the products will make the dealers red eyed. Just like the bear market of the stock market, everyone wants to throw out the goods in their hands, so they must cause the goods to be distributed, the arrears of payments and the apportionment fees to the manufacturers. However, in the process, the middlemen have also become victims of disorder competition. On the one hand, companies often use high rebates to attract middlemen.

On the other hand, the middleman controls the terminal, which, in turn, choke the neck of the manufacturer. They set the product at a lower price and then dump the goods at a lower price. In the whole spanaction process, the middleman does not seem to be making money, but is setting a huge cash flow. On the one hand, they try to delay the payment time. On the other hand, they ask the home to fight back the money as soon as possible, and do some business that has nothing to do with the manufacturers by winning the cash flow. In this way, the retailers can not get the effective services of the manufacturers, and the manufacturers can not guarantee the safety of the market and capital, thus causing damage to the interests of the manufacturers and retailers.

We must clearly realize that product marketing does not have a "controllable sale point", which is always passive sales mode. Therefore, we must establish a marketing network while controlling the network terminals and build healthy and orderly. Three-in-one "Marketing system", thus forming a strategic framework of "three win" for interest groups. The "Trinity" marketing mode is the marketing mode of manufacturers through intermediaries, retailers' extensive docking, maximizing the service to the terminal, and continuously extending the sales chain, forming a strong interest group to compete with the fierce market competition, and ultimately win the triple win among manufacturers, middlemen and retailers. The core of the "three in one" marketing mode is to build a solid "interest group" with the purpose of improving the overall "network sales power" of the enterprise. It can be said that the "Trinity" marketing mode of shoes and clothing enterprises is the marketing trend and necessity of Chinese shoes and clothing enterprises.