China'S Manufacturing To China Must Create Industrial Design

In July 28th, we looked at the world and set eyes on enterprises.

Can green industrial design upgrade China's footwear industry?

The "soft power" of industrial design has become the top priority of "made in China" in order to succeed in becoming "China's creation".

This has not only reached a consensus in the industry, but even vice governor Wang Junmin of Shandong Province recently pointed out that industrial design is an important part of technological innovation in a symposium on promoting industrial design in Shandong province. A good design idea will bring a fundamental leap in technological innovation. Under the condition that industrial core technology is restricted and monopolized by foreign countries, industrial design will be an important breakthrough for Chinese enterprises to participate in international competition with the advantages of less investment, quick response and small risk.

The tide of industrial design is coming.

In a symposium on promoting industrial design in Shandong Province, held in May 25th, Wang Junmin further revealed that in the next 3 years, Shandong should innovate the "three projects" through the implementation of industrial design, and set up an industrial design innovation system that integrates innovation, design centers and industries together to promote industrial design innovation.

Similarly, in recent days, according to the instructions of the leaders of Liaoning Province, Tiexi industrial new town has launched the plan of building China (Shenyang) electromechanical equipment trade and industry city, and industrial design has also been listed as one of the key development projects.

In the near future, the emergence and warming of a chief design officer of CDO (ChiefDesignOfficer), a parallel position with CFO and CEO, is seen as being affecting and changing the management strategy of Chinese enterprises.

In fact, industrial design has changed the fate of Chinese companies in a subtle way.

For example, the Haier group of the household appliance industry has won the German Red Dot Design Award, known as "Oscar of industrial design", while the Qingdao Hisense, which is the same as Haier, has been permanently collected and displayed by the China Red Star Museum, which is also sufficient to explain the level of industrial design.

Compared with these companies that have independent innovation ability in the precedent, more enterprises can not even clearly explain what industrial design is, which is one of the reasons why Chinese manufacturing is embarrassed.

As Harold, director of design of DaimlerChrysler Benz, said: "it is not so much that Chinese manufacturing is challenged, but rather that Chinese product design is facing bottlenecks."

This is indeed the case.

In the era of rational consumption that pursues individuality, environmental protection and health, through industrial design, the soul of national culture in normal industrial products will be endowed with strong competitiveness in the fierce market competition. This unreplicable competitiveness is a powerful manifestation of the company's soft power.

The promotion of this kind of soft power may not only be an enterprise, but also a national industry.

At present, in the case of a large number of manufacturing industries moving to Southeast Asia and other places, the pformation made in China is inevitable. This is not a verbal call. It requires entrepreneurs to pform their ideas fundamentally, and to push and promote the upgrading of China's industrial revolution with sufficient effort and capital.

The Qingdao Hengda Group, which has been in the past for several years, has been thinking about the industrial design for several years. Now it seems that the industrial revolution is not completed in a short period of time. From today's global manufacturing industry, especially the manufacturing layout of shoes, the strong manufacturing brands in Europe and the United States and the newly formed "manufacturing plants" such as Southeast Asia have formed a trend of attack on Chinese manufacturing. This revolution seems urgent and urgent, without leaving a little delay.

In this perilous Chinese manufacturing pformation machine, can industrial design seize this historic event and boost the magnificent pformation of China's manufacturing industry? This is no doubt. What is the path of industrial design in China's manufacturing industry? What kind of level is it now?

This is not the task of a person, nor the responsibility of a brand. It is the whole industrial design army of China and the whole Chinese manufacturing leader: entrepreneurs must ponder together.