The High Position Of A Few Enterprises Behind Bold Decisions

"Whether it is an economic crisis or an economic boom, it is fair to any enterprise. The transformation of the environment is actually a test of the development of enterprises." The chairman of the group said that he chose to develop the broad jacquard fabric with high-end positioning and chose the introduction of innovation mechanism, which is a strategic decision made by the company after interpreting the current industry situation. In June, the first national "Yin Shi Lai" cup jacquard fabric creative design competition, which was just launched, is one of the initiatives of decision making.

Lock in new profit growth point

Enterprises currently own Imported There are 128 super wide Jacquard machines, and another 128 large jacquard machines are in installation and commissioning period. Roughly speaking, there are more than 1000 large jacquard machines in China. Enterprises choose to expand their production capacity in the low end of the high-end market. What kind of judgement is behind the bold decision?

In fact, anyone who understands silver is not too surprised. As early as a few years ago, enterprises began to develop wide and high density and high density fabrics. At that time only a few enterprises in China were doing it, most of them were state-owned enterprises. In the view of Gao, the growth of Gaomi Gaomi in China is very large, and the system of private enterprises is more flexible. Facts have proved that this decision is correct. Yin Shi Lai has won the "first bus" with high support and high density, and has enjoyed substantial returns.

"However, product diversification is a major trend. High density and high density are only one of the profit growth points." After careful consideration, it is considered that the broad jacquard fabric is a new profit growth point for enterprises. This is a strategic decision with long-term vision. In the conversation, he has repeatedly expressed his confidence in jacquard fabrics. In recent years, with the improvement of the living standards in China, people will also put forward higher requirements for bedding products, and the jacquard is just in line with this consumption trend.

Received from enterprises market Feedback can be seen, nearly 3~5 years, the domestic market demand for jacquard fabrics increased year by year, especially jacquard plus printing process fabrics, domestic consumers tend to be more complex style. At present, the proportion of domestic sales has reached over 80%, and enterprises have stabilized the domestic market. If the foreign high-end market recovers in the future, the prospect of jacquard fabrics will be very good. Another important reason for this belief is that the profit margins of high-end fabrics can reach over 20%.

Strong backing for bold decision-making

Young leaders lead a team that is equally young and passionate, just like what he identified as "the ultimate judgement of not being based on immediate value". Although jacquard fabric has not fully brought its value to the enterprise, it is not difficult to find a firm backing to boldly make decisions in the process of communication with Yin Shi Lai leadership team: years of R & D accumulation, raw materials, customers and quality assurance.

At the beginning of 2010, the pressure of raw material cost gradually emerged, which is a great test for every enterprise. Lv Ruichuan, vice president of the group, told reporters about his experience of buying cotton alone last year. He bought a lot at the lowest price of raw materials, and solved the problem of material supply from the second half of last year to the first half of this year. In addition, in March of this year, enterprises chose to buy again before the raw materials had gone up, which ensured the materials used in the second half of this year and allowed enterprises to take a certain initiative in the market. It can be seen that the accurate judgement and decisive execution of the situation are a great advantage of silver.

"The company is currently 100%. Order Processing. " He talked about his understanding of customer value: "we will encounter some customers, today may cancel the order temporarily, and tomorrow will give a high price, hoping to add a list, the enterprise service customers, but should not be subject to customer restraint." Because of this, enterprises will choose to enhance their customer resources and grow together with honest customers. In the process of serving customers, one situation is that the order is successful, both of which meet the expectations of the buyers and sellers. The other case may not be very successful, but the view is that the problem that has finally broken through is also a promotion of customer value.

The key to development lies in "soft power".

At this stage, Yin Shi Lai is actively preparing for listing. He said: "enterprises hope to bring standardized management samples to the public market, get to know experienced investors, and introduce advanced business concepts at home and abroad. We must lay a solid foundation for building high rises. From the perspective of enterprise structure, we regard Lu Tai as an example to learn its innovative ability and process management. As for the listing, the original intention and conception of the company are also very clear. It is to make high-end textile producers of home visiting fabrics, raise the hardware level by raising funds, develop software strength, and gradually stabilize the core competitiveness of enterprises in the industrial chain.

Lv Ruichuan told the reporter a little story that happened a few days ago. Recently, the company handled a batch of stock tail goods. In the routine inspection before selling to customers, the QC inspector said to the sample, "this is definitely not the fabric we produce." Finally, we find out that this is indeed the product of Yin Shi Lai three or four years ago. The workshop leaders, quality inspectors and ordinary workers are all exclamations. The products with three years difference in production date are totally different from the appearance. This shows that the quality of products has been greatly improved. In Lv Ruichuan's view, quality is an aspect of quality, and it is also a reflection of quality to ensure that after-sales service is done well. He said: "the financial crisis has allowed enterprises to grow rapidly. In this process, we have exercised our ability to respond quickly, ensuring the quality of orders is completed in a short time." {page_break}

The realization of lean production proves the "soft power" of enterprises. Similarly, innovation and R & D capability is also the embodiment of "soft power" of enterprises. It is understood that at present, there are more than 2000 varieties of jacquard products, and the market advantage of the new products is very obvious. The new products account for about 40% of the total sales. Business leaders are deeply aware that the new product has greatly improved the bargaining power of enterprises. "At present, less than half of the 100% cotton products are sold, and the prices of these products are relatively stable. It is not easy to raise prices; and the interwoven or blended fabrics such as cotton, silk, ramie, Tencel, viscose and so on, the enterprises have certain pricing power, and the added value is relatively high." Lv Ruichuan said. The current technology center of the enterprise can provide customers with suggestions on raw material ratio, organization structure and so on, and the room for improvement is very large. "Next step is to improve the enterprise's product development center and enhance the level of independent innovation in the form of industry university research cooperation."