Hangzhou Silk Sells At Night And Sells At Night: E-Commerce Is The Saviour

All the silk is now condescending to the street, selling for 20 yuan and 30 yuan each.

The cost of silk fell greatly against the cost of raw silk.

It is also a hot summer.

In the evening, around the north of Feng Qi road.

Beginning in July 2nd, the Silk City Council asked retailers to open a "night market" between 6 and 8:30 pm to promote sales.

This is also the "revitalization plan" once again implemented by the silk city after last year's "selling midnight lights".

But for a few days, the growth of passenger traffic seems to have not been as good.

In addition, the recovery of foreign trade was slow, and the price of raw materials surged in the first half of the year.

Night follows the sun

This July, people who came to the silk city will find some changes here - the red lanterns hung on the top floor of the entrance hall, and the posters on the archway feet are highlighted. The logo of the "night market" is particularly noticeable.

On the edge of the wall there is a huge LED TV screen, constantly broadcasting the latest news about the world cup in South Africa.

At noon, the guide came to the entrance of Phoenix Road, the Silk Street commercial street, and looked at it through the archway. It seemed that the crowd was moving and looking closer.

Many shops at the entrance of the most prominent place, put on a good sale of silk.

"Let's have a look. This scarf is 10 yuan."

When I entered the Silk City, I heard that a shop was selling very far away.

Shopkeeper reluctantly said to the author, "these are imitation silk, silk can not sell the price, in the first half of the business is not good to do, in the second half of the year do not know if it will get better."

He told me that many of the clothes and scarves bought in the Silk City were tourists and there were some old Hangzhou who came to "bargain".

But whether they are tourists or locals, they look at the clothes that are already very affordable on the street. Actually, they are already enjoying themselves, but when they buy it, they still have a hard bargaining.

"But it can't be lower."

The owner admitted that the cost of each garment has increased a lot compared with the past.

He told the guide that the Silk raw materials in Hangzhou were mostly supplied by Zhejiang, while the prices of cocoons and silk in the first half were rising. "Like this dress, last year's purchase price was only 80 yuan, I bid 120 yuan, but this year's purchase price will be 100 yuan. If I sell another 120 yuan, then I will have to sell a little more than other expenses, so the sales volume will be affected naturally."

He pointed to a suit of Tang suit in the shop and said helplessly.

In a shop selling silk clothing for elderly people, when asked about the night market business, a boss said, "weekend is good, usually no one, but there is no way, the market rules to open."

In fact, such complaints had already been heard in the past year. "Sales overtime and electricity charges increase, but sales of night markets may not be able to make up for this loss."

In order to enrich the business of block business, this year's night market activities,

"Silk business is hard to do, which is also a problem for the whole industry."

During the interview, the owner of a silk city fabric operator told the guide, and in the first half of the year, the cost increase was the first to bear the brunt.