Anta 7000Th Shops Settled In Suzhou

With the grand opening of Anta store in Suzhou, the total number of Anta brand stores exceeded 7000, and continued to lead in this channel competition competition, becoming one of the only 2 sporting goods brands in the country with 7 "prefix" shops in Guanqian Street.

It is understood that in May 10, 2009, 6000th Anta stores opened in Guangzhou, Guangdong; in just 13 months, Anta's total number of stores exceeded 7000. This means that in the past 13 months, on average, there are about 2.5 new stores in Anta every day. At the same time, Anta also continuously improve the quality of existing terminals, and improve the image and efficiency of the store through the renovation of existing stores.

Since signing in 2009 to become a partner of the Chinese Olympic Committee, Anta's opening rate has been rising rapidly since it included the Vancouver Olympic Winter Games, the Guangzhou Asian Games and the London Olympic Games.

"The competitive advantage on the channel shows that Anta is consolidating its foundation and meeting consumers with a more perfect distribution network layout." Zhang Tao, vice president of Anta, said, "on the other hand, it also proves that the consumer identity of Anta brand -- the premise of mass opening shops, must be consumers' recognition of Anta brand and the increasing demand for Anta products."

It should be noted that the 7000 figures mentioned above do not include Anta children's shop and Anta sports life shop. If these two stores were counted, as early as the end of 2009, Anta stores, Anta children's stores and Anta sports life shops had set up 6591, 228 and 343 stores respectively, with the total number of stores reaching 7162.

"This year is the sports year, from the beginning of the Winter Olympics to the first Youth Olympic Games held recently, and the Guangzhou Asian Games once again returning to China at the end of 20 years." It is believed that the sports industry will grow better this year when sports events are particularly concentrated and enthusiasm for popular sports is high. Zhang Tao said, "in the past six months, Anta has completed the 2/3 of the new shop opening plan this year. In the next six months, our distribution network construction will continue to exert strength to maintain Anta's leading position in the mass market."