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    Kasiron Invites National Agents.

    2010/7/28 15:20:00 81

    Franchised Store


      


    Jinjiang Jinwei sporting goods Co., Ltd. was founded in 1990. It is a professional enterprise that produces a full range of children's sports shoes, beach shoes, outdoor leisure and mountaineering shoes.

    After 18 years of pioneering efforts, Jinwei company has grown into a modern specialized shoe making enterprise integrating R & D, production and sales.


    Over the years, Jinwei has always followed the business philosophy of "quality is the root, honesty is the foundation, customer first". It constantly pays attention to the development trend of students' sporting goods market, actively absorbs the experience of foreign modern operation process, and applies advanced technology, first-class equipment and scientific management to provide customers with high quality products and perfect after-sales service, which makes Jinwei's products popular among consumers.


    Facing the rapidly changing market and the changing trend of children's shoes, Jinwei set up an information database synchronized with the market, hired senior shoes designer and designer, taking the customer as the center, taking the trend trend as the guidance, and taking full account of the physiological characteristics of children's growth and development, and developed the "fashionable" product of the combination of sports and comfort.


    In 2007, Jinwei company launched Yang Zi, the actor of Xia Xue, a famous child star who was loved by the whole country, and Niu Dongwen, the actor of AIKE in "Happy Planet". As a brand image person of "charison", combined with the healthy image of the two pure beauty, wisdom and pursuit of progress, it further enhanced the cohesion and appeal of the "brand".


    Looking forward to the future, "it is just like a rising star", together with the growth of the students in China.


    Brand positioning: Youth Sports Leisure characteristic brand


    Brand goal: strive to build brand leading equipment for China's youth growth.


    Brand slogan: Dragon world, or first self, wonderful childhood, self creation.


    The leading role of the brand is to fight bravely and faithfully, to be brave, loyal, confident and lively.

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