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    Overseas Exhibitions, Details Can Not Be Ignored!

    2010/7/28 17:54:00 52

    Go abroad to participate in the exhibition, do a lot of details, so that we can get twice the result with half the effort.

    Here are some experiences for your reference.


    1. the number of booths should be printed on the card.


    Some foreigners are real professional customers. After watching our booth, he will go to several other colleagues' booth to see. After seeing several of them, we feel that we have many kinds, the price is more competitive, or we are particularly interested in one of our products, and want to go back to our booth to have a detailed discussion.

    There are so many pavilions in the exhibition, so many manufacturers...

    At this time, the booth number on the business card played a great role.


    2. the calculator on the negotiation table is indispensable.


    Foreigners will be converted into dollars in time according to the customary package RMB price.

    Later I directly quoted the US dollar price, but foreigners still needed a calculator to calculate the price of their national currency.

    Calculators are essential for this time. It is best to prepare two.


    3. the stapler needs at least one.


    When you send a brochure to a foreigner, you'd better staple your business card on the brochure, so that you can't match your business card or brochure.

    And if there is really opportunity for cooperation in the future, it will be convenient for timely contact.


    4. prepare another notebook.


    After receiving the cards from foreigners, you can't just go there, so you will not have pertinence when sending e-mail, and the rate of recovery is not high.

    Another notebook should be separately prepared, a card should be staple on one page, and the most important thing is to write what products they are interested in and what types of products they need in the blank after talking.

    After returning, send out quotations for the products he is interested in.

    He needs, but we do not have products, please send pictures or request, and that we can customize for him (to provide OEM orders).

    In this way, the content of our email is good, and we believe that the rate of reply will be higher.


    5. when we discuss with foreigners, we will timely recommend the latest products of our company. At this time, we need to explain vividly and highlight whether the product is "new" and whether there will be a good sales market in their local market.

    This is a deep impression on foreigners with other new products from other companies.


    6. when foreigners leave their business cards, they should have a general look.


    You can't just put it down without looking at it, then send the foreigner away.

    Look at the business card to show respect for others. Here, by the way, when you read business cards, you should read them out on the name of the card, and you can't read them in person. You can ask him in person: How do I spell your name. Secondly, some foreigners in order to prevent receiving some spam, deliberately leave no mailbox on the card, so we can ask him in time.


    7. prepare some small gifts.


    A foreigner who has to negotiate to leave can give him a copy.

    Of course, this gift can be printed on its own logo, in order to achieve the effect of publicity.

    Here are two points to note: first, the gift can not be given to anyone, only potential customers will send it. This will make the foreigner feel that this gift is specially prepared for him, rather than the cheap things he sees.

    Two, the preparation of the gift is best with Chinese characteristics and practical.


    8. don't trust foreigners too easily.


    One of the most common and serious phenomena I found in all the exhibitions is that Chinese people are suspicious of their presence, lest they should steal secrets from their peers and ignore him.

    When foreigners come in, they are all in a rush. They introduce products enthusiastically, and invite foreigners to come in and take seats.

    Of course, I am not saying that the foreigners should not be warmly received.

    But the phenomenon of Chinese worshipping foreigners is becoming more and more serious.

    Foreigners are also bad.

    Especially for customers who ask for samples at the venue, we must first ask him if he is engaged in the sale of this product, who is the main customer group, and how many years he has been engaged in this industry.

    Confirm his sample after no problem.

    Some foreigners like to take advantage of the petty advantage, and the sample is taken back to their own use.

    Besides, he is also a local manufacturer. He wants samples to be brought back to develop.

    I met such a foreigner in India, and after I cheated my sample, I said we make it in our country..

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