• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    BELLE Finally Embarked On The Electronic Commerce Train.

    2010/7/28 18:55:00 57

    Wealth

      

    BELLE

    Believe in China

    Women's Shoes

    No one knows about the industry. The BELLE Empire has been conveying the hegemony of the king of the channel to the business community.

    As the largest female shoe retailer in mainland China, BELLE group has brought huge quantities to nearly 10000 stores.

    wealth


    The head of BELLE believes that nobody knows about the Chinese women's shoes industry. BELLE Empire has been conveying the hegemony of the king of the channel to the business community.

    As the first largest woman shoe retailer in China, the BELLE group has brought a huge amount of wealth for the next 10000 line stores, with an income of 19 billion 761 million yuan in 09 years, an increase of 10.7% over the same period.

    And BELLE's dominance in the land channel is pmitting to the Internet in the air.

    Starting from the formal launch of BELLE's e-commerce channel in November 2008, BELLE has finally embarked on the e-business train after careful initial investigation.


    Face rather than avoid.


    BELLE group wading in e-commerce is not like most businesses, either to develop B2C channels alone or to focus on developing C2C channels.

    BELLE will also expand its traditional channels in the development of e-commerce, which is to open up the whole network operation of e-commerce and realize cross channel integration on the Internet.


    "Although BELLE Group officially did e-commerce in November 2008, it has been thinking for two or three years."

    Xie Yunli, director of BELLE e-commerce business, said.

    Like all the traditional enterprises' first considerations in e-commerce, BELLE first explored how to avoid conflicts on the line.

    Through extensive market research, the Group recognizes that e-commerce needs to face rather than avoid.

    As a result, BELLE group directly subordinate the E-business Department to its headquarters, and was directly responsible for the vice president, and established the official website, Tao Xiu net.


    BELLE is no longer a single brand, but a brand army. Its footwear brands include Belle (BELLE), Teenmix (Teenmix), Tata (HERS), Staccato (Staccato), FATO (Senda), Senda (good), good people, BASTO (100), MILLIE, S (Miao Li), Jipijapa, Joy&Peace (Zhen Meishi) and so on, covering different consumption levels.

    Such a group army not only has the right to speak on the market, such as shopping malls, but also has strong channel absorption capacity even online.

    Therefore, when BELLE Group officially entered e-commerce from the official level, many e-commerce channels, suppliers and distributors saw business opportunities.


    Complementary advantages with online franchisees


    Xie Yunli said that BELLE's e-commerce was not limited to B2C or C2C from the beginning. Instead, it took the whole network mode and tried every channel.

    The franchisee on the Internet has many advantages that BELLE group can hardly achieve in the short term. "We need to complement each other with their advantages, so that we can save a lot of channel construction, manpower and training costs. For those who have their own online shops or companies, they can also lack quality products, so they can have very good complementarity."


    Indeed, if we manage thousands of women's shoes, shopkeepers need to have a very comprehensive ability to set up a fairly high threshold.

    BELLE, through cooperation with Shanghai businessmen, will integrate the entire online channels, providing one-stop service processes such as sourcing, customer service, logistics and marketing planning.

    Such an online shop is virtual, but the function is no worse than the actual shop, especially for those who have a large variety of stores.

    Shopkeepers can also sell professional advertisements through e-commerce platform to attract buyers.


    In this way, BELLE has also saved a lot of money.

    However, for the whole network, we still can not avoid the conflict between line and line.

    Xie Yunli said that in order to solve this problem, BELLE group first made a distinction between products.

    70% of the online products are customized by BELLE group for online design, but they also keep 20% to 30% of the products and offline consistency.

    • Related reading

    Looking Back To The Development Of Footwear Industry In Jiangdu

    Management treasure
    |
    2010/7/28 18:48:00
    74

    Clothing Promotion Four Magic Weapon: Help You Earn Money No Problem.

    Management treasure
    |
    2010/7/28 17:28:00
    123

    Guangfeng Printing And Dyeing &Nbsp; Regeneration Of Bath And Fire

    Management treasure
    |
    2010/7/27 16:10:00
    71

    Garment Industry &Nbsp; Phoenix Nirvana, Looking Forward To New Life.

    Management treasure
    |
    2010/7/27 16:05:00
    40

    Zhejiang Enterprises Calmly Deal With Anti-Dumping In Argentina

    Management treasure
    |
    2010/7/27 15:54:00
    32
    Read the next article

    古代三寸金蓮的秘密:弓鞋

     在100年前,中國的婦女判斷自己是否美麗,其最主要的標準并不是擁有美麗的容貌、豐滿的身材,而是自己的腳小不小,“三寸金蓮”就是對當時婦女審美的一種評斷。在清代服飾收藏鑒賞家何志華先生家中,我們看到了一雙雙做工精美,已經絕跡的“三寸金蓮”,這些“金蓮”的大部分比人的手掌還要小。纏足——這種雖與吸食鴉片、男子留辮子齊名的陋俗曾被列為近代中國人在世界上最可恥或最野蠻的三樁丑事,而男權社會崇拜小腳的畸形風尚卻在一代又一代女性的痛苦掙扎中千年不衰。

    主站蜘蛛池模板: 丰满多毛的大隂户毛茸茸| 国产一区二区在线观看麻豆| 亚洲国产精品张柏芝在线观看| 亚洲av无码成人精品国产| 一本色道久久99一综合| 香蕉人人超人人超碰超国产| 最新国产精品亚洲| 国产日韩一区二区三区在线播放| 亚洲网站在线看| 99热亚洲色精品国产88| 精品国产三级a在线观看| 性欧美video视频另类| 免费看美女被靠到爽的视频 | 99精品一区二区免费视频| 狠狠色婷婷久久一区二区三区| 在线观看亚洲电影| 亚洲成无码人在线观看| 亚洲欧美另类中文字幕| 欧美精品黑人粗大| 国产精品女在线观看| 亚洲av无码专区国产乱码不卡| 麻豆乱码国产一区二区三区| 日本一二线不卡在线观看 | 日本wwwxxxxx| 欧美亚洲第一区| 国产成人福利精品视频| 亚洲一级片网站| 香蕉视频在线观看男女| 成成人看片在线| 四虎国产在线观看| yellow字幕网在线91pom国产| 清纯校花被色老头糟蹋| 成年人视频在线观看免费| 免费网站看v片在线成人国产系列| aa级黄色毛片| 激情久久av一区av二区av三区| 国产精品莉莉欧美自在线线| 亚洲AV无码AV制服另类专区| 色妞色视频一区二区三区四区| 好大好湿好硬顶到了好爽视频 | 精品国产免费一区二区三区|