Clothing Promotion Four Magic Weapon: Help You Earn Money No Problem.

Promotion is an important means of marketing, and often becomes a powerful weapon for enterprises to "attack cities and land". However, many marketers regard sales promotion as a means to increase sales volume. They often take a simple "price reduction offer" to try to promote sales in a rush.

So how can we really promote sales promotion, which requires methods and skills.

Based on my own experience, the author summarizes the four sales promotion methods, hoping to provide some useful hints for the promotion behavior of enterprises.

(Note: sales promotion is divided into consumer promotion and channel promotion. The promotion mentioned in this article is consumer promotion.

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Accurate promotion positioning is in place.

First of all, we need to understand what promotion is. I appreciate the following definition: promotion is to strengthen communication with consumers at suitable time, at the right place, in the right way and strength, so as to promote consumers' purchasing behavior.

Several appropriate points mentioned here are quite important. This is also the first priority in the promotion of the four law: Yes.

The so-called means that the strategic positioning before promotion must be accurate.

It includes positioning of sales target groups, positioning of sales promotion measures, promotion of theme positioning, promotion policy positioning, promotion efforts positioning, promotion time positioning and so on.

The accurate positioning of promotional activities can save resources from waste, and maximize sales activities to pry the market.

Take the timing of sales promotion as an example, the timing of promotion is learned.

Purchasing power factors: Generally speaking, the purchasing power is stronger at the beginning of the month than the end of the month, and the purchasing power of the weekend and Sunday is stronger than that of the ordinary day, so the implementation of the promotion should also cooperate with the date.

Other factors: other factors refer to factors such as weather or time.

The weather will affect the "crowd", and the tide is "money tide". Therefore, when the weather is bad, how to provide the customers with reasonably priced, fresh goods and comfortable shopping environment (such as umbrella covers, umbrella frames, outgoing services, antiskid pads, dry stores, etc.) is also a factor that should be considered in the promotion plan.

All kinds of social activities or events, such as major policies and decrees, school trips, holidays, examinations, sports meetings, power outages, water cut-off, and parking gas, are best controlled before they can be arranged for promotional activities.

Let's talk about positioning of sales promotion.

Accurate positioning of the target population can lead to targeted marketing.

Because of the different stages of market development, the goals of marketing in different periods are different.

If the product is just on the stage of listing, the main task of the market at this time is to improve product awareness and popularize product knowledge.

At this time, it is not suitable for sale promotion.

And the use of trial wear, old bottles for courtesy (similar products competing for product packaging trial), the old product with a joint promotion and other promotional forms may achieve some results.

The sales promotion process is regular and orderly.

"All the wartime, to coincides with, to Clipsal" - Sun Tzu's art of war "the first chapter"

Coincides with the Clipsal means that the battle should be based on regular tactics and tactics, and win by surprise troops.

Promotion is the same.

Promotion should be standardized, streamlined and modular so that sales promotion can be followed.

The execution is more calmly and in place.

The sales promotion process should include: pre marketing planning stage, preparation stage before promotion, implementation supervision stage in promotion, and evaluation continuation stage after promotion.

A more scientific way is to divide the whole process of sales promotion according to the above four stages.

And the responsibilities of all departments and related work docking, establish departmental responsibility system.

Each department will process the work in accordance with its responsibilities in promotion.

Promotion

Standardization of large processes

That is, the four stages of the promotion process mentioned above should be standardized.

The specific role of each department is to play a clear role in promotion.

And the internal work flow of each department must be fine. It is best to confirm the completion time of each work and ensure that the sales promotion activities are arranged step by step.

Promotion module: plug and play

Modern electronic devices pursue plug and play functions, and the standardization of promotional processes should also learn from this aspect.

Various sales promotion methods are made according to their own characteristics into a process oriented module, and then selectively executed according to market conditions.

No executive power, no matter how good the process is.

The promotion process can not be carried out on paper, and must be combined with the market reality to ensure the operability of the process. At the same time, once the promotion process is confirmed, we must resolutely implement it and ensure that every link is implemented in place.

Strange: promotion theme winning {page_break}

Promotional activities should be attractive enough to encourage consumers to participate, develop new forms of activity, and have a good theme. The theme is the spirit and banner of promotional activities. It is fun, fun and meaningful for consumers to participate in promotional activities.

If it is just some regular benefits and incentives, consumers will not necessarily be enthusiastic and interested.

Those successful sales promotion cases are characterized by prominent themes and lively and innovative forms.

Only in this way can we stand out from many promotional activities and arouse the enthusiasm of consumers.

At present, the homogenization of promotional activities is very serious. To create differences, we need to build up the brand's personality and jump out of many products and brands. The only way to develop good ideas, good activities and charismatic themes is to do so.

A good sales promotion theme should have the following characteristics:

The promotion theme should be related to the interests of consumers.

Promotion is aimed at consumers, so the theme of promotional activities must be from the perspective of consumers, reflecting the interests of consumers.

If we can not clearly show the interests of consumers in the topic of a sentence, we can add a sub theme.

For example, a businessman launched a "Thanksgiving father's Day" theme on father's day.

This theme is not related to the interests of consumers. It can add a sub theme. Shopping is polite.

2. Promotion themes should be easy to spread.

The information of promotional activities must be disseminating to attract people to participate and pay attention to.

So, promotion theme, as important promotional information, can not be "big talk" or "empty talk".

Moreover, it should be loud enough to facilitate communication.

In addition, the promotion of promotional themes can also be done in a unique way, which is more conducive to the promotion of promotional information.

The theme of promotion should be combined with brand strategy.

Promotional activities are not simply to increase sales, but also to enhance the brand image.

If promotions do not give consumers positive brand associations, or only remember that promotions do not remember who is promoting sales.

We can not say that this is a successful promotion, and sometimes even backfired.

New: new and unique sales promotion methods

Many people think of promotions, they want to "buy a price," "shopping gifts", "free trial."

Indeed, with the fierce competition in the market, the degree of imitation of sales promotion is increasing.

It seems that there are so many ways to promote sales, and there is no new meaning coming and going.

In fact, if we can dig deep into the psychological needs of consumers, we can still design new and unique sales promotion methods.

The famous brand of health care products in China -- brain platinum has launched a sales promotion campaign with "BRIC" in the brain.

In this activity, the use of nubric as a gift of BRIC has greatly attracted the attention of consumers.

At the same time, the value of BRIC products is enhanced by the value of BRICs.

It can be said to be an excellent example of promotion.

In mainland China and Disney jointly launched a large-scale Coca-Cola "golden cover" promotional activities, so that consumers have the opportunity to draw free travel to Hongkong Disney Tourism Award.

As a result, the sales volume of Coca-Cola products in the Chinese market has seen double-digit growth, and the Coca-Cola brand image has been further strengthened along with this growth. It is natural that people can feel the "dynamic, passion and vitality" of Coca-Cola brand from Disneyland.

The way of joint promotion is also proved to be "win-win".

In short, sales promotion is an important element in 4P theory (product product, price price, location place, promotion promotion), and it can achieve "fame and wealth", but not doing well, it will "lift up a stone and hit it on its own feet".

Therefore, according to the brand and market development situation, it is most important to make the most suitable promotion.