Fabric Popularity Also Needs To Win The Market Effect.

Breakthroughs in new technology and technology

Today's fabric design attaches great importance to technology and technology. It has made a very clear breakthrough in the aspects of fashion color control, new material utilization, organizational structure innovation, technological level breakthrough, product finishing, deep processing and extension.

In pursuit of technological value and technological innovation, product development combines market value and practical value.

For example, the fabric made of cotton and mulberry silk through special weaving, the silk is presented on the outside, so that it has the luxuriant silk, the cotton stays inside, the cotton comfortably close to the skin, so that only a small amount of mulberry silk has the luxuriant silk fabric, greatly reduces the cost of the flour material, and combines the characteristics of the two fibers skillfully.

While reducing costs, we retain the original styles of fabrics.

The director of R & D Department of Taihua Group told reporters that the R & D Department of the company looks at the R & D Application of new raw materials and the innovation of new technology and new functions, and develops new products that meet the needs of the market.

New products generally have different technologies and functions from general products. When choosing products, customers often value highly skilled and multi-functional products and become competitive advantages of the market, and products are also a highlight in the market.

In the first half of the year, a series of nylon fabrics made of 10D~40D fine denier thin, soft and high strength were developed based on the development of fine denier nylon and high strength nylon.

Is to increase the development of low carbon environmental protection products, such as environmentally friendly cool fabrics, cold pfer printing fabrics, etc., have successfully launched a series of products, in the production or use of the process of energy saving role, such as environmentally friendly cool fabric can be completely degraded, when wearing, can produce 1~2 degrees difference in temperature with the outside world, while advocating environmental protection is also conducive to the comfort of human body; two is to continue to develop composite functional products, such as a new fabric can quickly pmit human sweat from the skin close to the surface, to ensure that the skin is dry and comfortable, very suitable for high-strength sportswear fabrics; three is on the basis of the original development of two development, so that the new functional fabrics are more suitable for the needs of the mass consumer. Xu Rong Group Director of R & D department told reporters that in the first half of 2010, R & D new products were concentrated in three aspects.

If the original function in the yarn can be pferred to the finishing process, the cost of the fabric will be greatly reduced on the basis of keeping the original function.

R & D docking upstream and downstream market dynamics

Through a market survey, the reporter learned that the variety of textile fabrics has become increasingly colorful, which has further met the diversified needs of the vast number of consumers, and the textile market has prospered.

The development of new products of major enterprises is also closely following the trend of domestic and international, and at the same time, customer oriented development.

Xu Liya introduced that the company has developed a complete set of new product development procedures, from product development, implementation, management, evaluation, promotion and other processes are strictly controlled, thus ensuring the quality of new products and strong market demand.

Moreover, the company attaches great importance to cooperative development with brand customers, truly understanding the design concepts and application theories of some international and domestic brand designers, so that the R & D designers can better and faster design and develop the products that customers need.

In addition, R & D personnel have learned the latest international and domestic popular information through the professional seminar on the trend of domestic and foreign textile fabrics, providing the basis and direction for the development of new products.

Focus on communicating with upstream suppliers, downstream buyers and peers to understand the needs of the market and the latest upstream and downstream market dynamics, so as to truly achieve the concept of new product development oriented by customers and downstream buyers.

Light and thin theme

In the first half of the year, the sales of thin fabrics in the major textile cities were smoother, and the fabrics were more widely distributed, such as round screen printed long silk cloth, flat screen printed long silk cloth, printed cotton cloth, printed polyester cotton cloth, burnt out printed polyester cotton cloth, burnt out printed cotton brocade, burnt out printed CVC cloth, jacquard rayon cationic cloth and so on.

In the sales of all kinds of woven and knitted thin fabrics, the calico printing fabrics attract more customers with bright colors, natural colors and excellent color fastness.

From the 2010 major brands in spring and summer, it is also a popular theme.

Designers use lightweight fabrics and natural colors such as nude to create sexy perspective.

Super thin stacking seems to have been a popular trend, such as John Galiano (JohnGalliano) designer in the brand new series of clothing will be handled in a thin sense of the skirt, waist, arms and chest, using thin gauze, chiffon and pparent hard yarn laminated layer presents a subtle beauty.

Galiano created thin sleeves and perspective skirts in various ways.

The thin sleeves can show the beauty of the arms, make people look sexier, and the thin hip buttocks make the waist look thinner.

For example, Mark Jakob (MarcJacobs), Gianfranco Ferre (GianfrancoFerre) and Valentino (Valentino) and so on, they also displayed many lightweight gauze, chiffon and pparent hard yarn stacking.

This summer, men's models on the T stage wear light and thin material clothing, and brands have also introduced new fabrics made of clothing. Most of them are plucent, which challenge men's dressing limit very much.