Haining Home Textile Enterprises: Innovation In Pressure

　 Recently, farmers rich in Zhejiang Spin The new plant with a total investment of 35 million yuan in the Xu Cun industrial zone is about to be completed. This is a new road for the company to face many challenges facing the home textile industry.

Since the beginning of this year, Haining's home textile industry has suffered many pressures, such as RMB appreciation, labor costs rising, raw material prices rising, and so on. Nong Fu company introduced the company's monthly consumption of 50 tons of chenille yarn, to spend more than 100 thousand yuan cost.

These pressures virtually formed a forced mechanism, prompting many home textile enterprises to innovate in production, development and marketing.

　　 Expand investment and enhance competitiveness

Nong Fu's new factory building is the company's two pioneering platform. The company introduced 12 electronic looms to enterprises. Order Increase in production. Zhejiang Han Bo home Co., Ltd., located in Changan Town, has introduced 72 world-class looms in recent years. On the one hand, it provides high-end products for European customers, and on the other hand, improves the supporting services for famous domestic textile brands. Wang Gaoming, chairman of the company, said that the three contents of enterprise development should be integrated together, one is advanced manufacturing, the other is two, and the three is brand culture.

　　 Product research and development won Price power

The characteristics of home textile products are short cycle and fast change, which is the competition form of "fast fish eating slow fish". Therefore, many home textile enterprises are more important than product development and exhibiting both inside and outside the country, so that customers can win the market.

Only the independent development of home textile enterprises can win the voice of product pricing.

Located at Shenshi intersection of 320 National Road, Sheng Yu cloth art Co., Ltd. is a professional enterprise with a history of more than 30 years of textile production. In 2002, the company switched to the home textile industry, and has been committed to product innovation and operation of the domestic and foreign trade market. Recently, the company has developed new cut flowers and embroidered curtains at a price of 66 yuan per metre. Another new high-grade silk flannel, 50-130 yuan per meter, is 2.8 meters in height. At present, two new products are still the first production in China. The chairman of the company, Wang Qisheng, said: with the company's special high-end products, exhibiting this autumn Shanghai home textile exhibition will surely seize the opportunity and be favored by the market.

　　 Marketing innovation to improve profit model

In Xu village, Xu Xiang Textile Science and Technology Park, a large number of domestic enterprises are gathered, such as "Xintian, Hao Shi, min Hui, Jia Hong, Bai Chuan" and so on. These leading products are all kinds of curtain cloth, especially the development of new products is the strength of these enterprises, and its product price is higher than that of general enterprises.

In recent years, in addition to further expanding the marketing network, these enterprises also set up distribution outlets in the first tier and second tier cities throughout the country. Zhejiang Xintian cloth industry Co., Ltd. has made a preliminary plan for the brand, making long-term development plans, and actively implementing the recent marketing objectives. At present, the company has pioneered the establishment of more than 20 "new day cloth" franchise stores throughout the country, which has become a major highlight of the marketing innovation of home textile enterprises.