Kobe Stepped Back In Hangzhou To Make Fans Crazy. Businessmen Are Delighted With Their Fame And Fortune.

Less than a year after the APEC SME summit last year,

The arrival of Peter Pan has made Hangzhou fans extremely crazy.

This summer, there will be the largest NBA stars in the history to get together in China. In addition to Kobe, Howard, Kidd, Garnett and other 9 stars, they are coming to China for gold rush.

The reason why NBA stars are blowout in China is that the hot land of China breeds great business opportunities.

Kobe let fans crazy to make businessmen happy

Yesterday, Hangzhou Normal University and Hangzhou gymnasium, where Kobe went, surrounded by fans in three layers and three stories outside, everyone wanted to be closer to the giant star.

When Kobe entered the basketball hall of Hangzhou Normal University, all the gates were pulled up.

"Security elder brother, let me take a look at it."

Although Kobe had already entered the field, he could not see him at the door, but the fans still did not miss the chance to see Kobe.

As soon as we heard any noise from the scene, the crowd outside the fence began to stir, and the school security guard had to lean on the door with its body.

But the people who ignited the passion did not let go of it. Someone came out of the fence to take a picture. Someone reached out to touch Kobe's place, and others began to shake the grating.

Finally, an iron grating was opened and a small fan was caught, and the fans caught him in a moment.

In the basketball hall, the lucky basketball fans in the training camp are accepting Kobe's advice and learning to shoot from the body.

...

In the afternoon, the activities in the Hangzhou stadium will not start until 14, and fans will start counting tickets at 7 a.m.

Cattle are very busy outside the field, collecting tickets and selling tickets.

Reporters saw on the scene, in just 5 seconds, the cattle bought a ticket with 100 yuan, sold 150 yuan in a flash, and made a net profit of 50 yuan.

Because this activity does not sell tickets openly, tickets can be obtained through means of ticket collection and raffle.

Fans who could enter the scene shouted Kobe's name in a crazy way.

In the audience, five naked men were very noticeable, and their bare upper bodies painted the letters "MR.MVP".

"I have to wait here and watch him get off and see what he looks like."

Zhu from Taizhou, a long-distance coach said.

Two hundred or three hundred Koi chose to jam at the entrance to the stadium.

In the scorching sun, they were waiting for Kobe.

Kobe, who knows Baidu's future in China, began planning to welcome the arrival of the idol. The top post of the sticky bar announced the time and place of Kobe's 5 station and the banner preview.

Koh MI has designed five versions of banners, and has also bought a batch of jerseys - yellow T-shirts facing the giant Kobe.

At the entrance of Hangzhou gymnasium, all these uniform dress are stick honey.

"It doesn't cost much money and clothes can be worn."

Chen classmate said.

Kobe made Hangzhou fans crazy.

Fans are crazy and businessmen are happy. The data provided by the sports department of Yintai department store show that the sales volume of Nike basketball store is 7 million yuan a year, and many sportswear sportswear and sports shoes will go all the way to the store.

The total sales volume of Nike brand goods in this store is 30 million yuan a year.

Kobe stayed in Hangzhou for 24 hours and flew to Guangzhou that evening.

From 13:30 to 14:45 July 30th, Kobe will finish his last event in Chengdu's post Gate Stadium.

Kobe left, but NBA's footsteps to China didn't stop.

Yesterday afternoon, this year's NBA champion Artest, the Lakers' beast, joined hands with "three double kings" Kidd, Batman Battier, "divine bird" Landry and "French helicopter" Petrus in Beijing.

PEAK's trip to China this summer will set the record of the most famous brand, the longest journey and the most visited place of the same brand.

The end of China's beheading, another Chinese brand Anta just signed Garnett, will set foot on China's land.

Garnett's superstar background and championship experience will be a strong ending for this group of stars in China.

This summer is the largest NBA player in history to get together to catch up with China.

Choosing the same time to do promotional activities in China is not the original intention of these brands.

According to the insiders, the lifetime of the month long world cup is significantly shorter than that of previous years. This is also the main reason why Za came to China.

"During the world cup, all sports fans' attention, media time and layout are all concentrated on football, and any other sports activities are difficult to compete with the world cup, so they can only avoid the world cup.

Once in late August, players often start training time to prepare for training camp next season.

Therefore, only the end of July to early August can be arranged. "

Analysis of the industry.

On the evening of July 27th, after visiting two major cities in Beijing and Changchun, Kobe Bryant, Losangeles's Lakers star, flew to Zhejiang Hangzhou on her own private plane.

"NBA stars to sell shoes in China, every time they can earn a full pot."

Many netizens only notice that they have been consumed in the Internet except for the beauty of the flower ball stars.

Yesterday, reporters contacted a person familiar with the matter and dug up the commercial secrets of these stars for gold rush.

"In the 2003-2004 season, after 6 years of completion with Adidas, it was touched by the true feelings and money of Nike. At that time, Nike executives took out the brilliant video clips of Nike finishing Kobe after entering the alliance to show Kobe that Kobe signed a contract with Nike.

Nike has opened a 5 year contract for Kobe, with a total value of between $40 million and $45 million, and the contract will expire this year.

According to people familiar with the matter, "general contracts will indicate how many commercial activities to participate in a year, take several groups of print ads, several TV advertisements, etc.

So this time Nike asked Kobe to come to China to make a "cruise" to prove that China has unlimited business opportunities.

The head of the sports department of Yintai Department said that what city the brand chooses will be the commercial potential of the city.

"There are many sports fans in Hangzhou market with great potential for consumption.

The Nike basketball store in our mall is the best store in Asia. The source is the most abundant. Many of the world's shoes are only a few hundred pairs. We have sales here.

Every time the limited edition clothes and shoes are sold, they will be sold out immediately. "

The responsible person said.

It is precisely because of the amazing consumption power of Hangzhou fans that the number of stars coming to Hangzhou will grow day by day.

However, this kind of activity, the star star earns money is not the big head.

There is another provision in the contract to make the star rich, according to people familiar with the matter.

"In the current situation, Nike pays at least $8 million a year to Kobe, and if Kobe reaches the required amount of the contract, Nike will add a sponsorship charge to it at least more than $1 million.

In June, Kobe just won the NBA championship, the most valuable player, and won the championship. He made more money.

The star tried hard to sneakers.

Each pair of shoes is 2%-5%.

The star has to work hard to shout for shoes, and there is still one of the biggest benefits -- the Commission is between 2% and 5%.

People familiar with the matter say that even if the percentage of each pair of shoes is 2%, it is also a considerable income.

Brand franchised stores and shopping malls sell brand clothing and sports shoes with conventional and limited money. The regular sales are goods that are newly listed on the regular season, and there are plenty of sources. Whenever the stars produce any successes, the brand will launch a Jersey or sneakers for sale. The limited edition products will be sold according to the design and specific background.

On the afternoon of 26, Nike and Kobe launched a brand new NIKE DREAM SEASON II basketball shoes in Nike Beijing.

This is a low and light basketball shoes specially designed by Nike for Chinese basketball players. It aims to meet all kinds of sports requirements of Chinese basketball fans in indoor and outdoor courts, and help them improve their skills in the summer training.

The Nike basketball store of Yintai department store in Hangzhou is now the best basketball player of Jordan, Kobe and James's three stars.

"Although James is a brother of Nike, the most popular brand promotion is James's war boots, but Kobe's basketball shoes are the most popular ones at present.

Zoom Kobe V, Kobe's fifth generation boots, gold, white color, priced at 1298 yuan.

The responsible person said.

Counter data show that in recent years, almost all Kobe related products are sales Wang, mainly because of his outstanding military achievements.

According to people familiar with the matter, NBA has so many stars to come to China. In addition to the shortened World Cup in China, the biggest reason is brand competition.

"Nike, ADI, PEAK, Lining, Anta...

Every sports brand wants to sign a big star who matches his own position.

Especially when the annual championship is born and the star contract will be full, the brand competition will be staged.

The insider said.

Before Kobe came to China, Adidas's Howard had already started activities in Beijing. Before that, he also went to Chengdu and Shenyang for two stops. Howard was the most popular and popular center in this era.

Nike immediately sent Kobe into China, with no more than a week's foot in front and back.

The sports brand will compete for any activity, such as the football related square activities during the world cup and even the end season promotions, according to people familiar with the matter.

It is also expected that the stars will come to China to make up the call.

After that, PEAK and Anta will continue to use NBA superstars to promote brand promotion activities.

People familiar with the matter say that both the brand and the star can win fame and fortune.