• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Internet Will Become The Battleground Of Brand Building And Marketing For Shoes And Clothing Entrepreneurs.

    2010/7/29 9:18:00 52

    Internet Lining E-Commerce

    In August 7th, Li Ning Co will reach twenty.

    This is the sport autonomy.

    brand

    The first sale company announced that it will start replacing the new product in the third quarter of 2010.

    sign

    Now, we can see the interpretation movement on the official website of Li Ning Co.

    value

    The new logo and the new slogan after the change - "to change it" instead of the original "anything is possible".


    The change of consumers is the most important reason for this brand remolding.

    Zhang Zhiyong, Li Ning Co's CEO, said that the main target consumers of Li Ning Co are young people between 13 and 26. They are a generation who grew up in the Internet age. They are familiar with the Internet, are willing to find information on the Internet, and instantly turn consumption desire into practical action.


    Thus, in the network virtual communities such as Lining NetEase sports community, sina Lining sports community, CCTV Lining sports world, young consumers first saw Lining's new logo and new advertising slogans. They could even find out Li Ning Co's official online shop and express their support for the brand with purchase. "We hope to change ourselves better from 20th anniversary to build ourselves into a stronger independent brand."

    Lin Li, director of e-commerce Department of Lining Agel Ecommerce Ltd, Shanghai, said.


    The Internet is becoming a "battleground" for the brand building and marketing of clothing industry, especially those for young people.

    Semir apparel has worked with Youku and Tudou for video marketing. It has exclusively named all the advertising resources of the Youth Drama "who makes my youth" on the two websites. It also tried to use QQ show to brand marketing, and chose more than 100 million QQ users as the main body of the young fashion crowd as the publicity object, and launched Semir fashion QQ show.

    Anta even customized the "Internet money" shoes, which consumers can't buy online.


    From brand marketing to e-commerce, the Internet is integrating the brand marketing and product sales of clothing enterprises, so the effect of brand marketing communication activities is more direct and more effective, and the cost performance of advertising is further improved.

    Adopting new technological means to mold brands and expand channels is an important part of the pformation and upgrading of China's consumer goods industry. Lining, Semir and Anta, which are the most mature brands in China's clothing and apparel industry, are becoming more and more skilled in the extensive field of the Internet, winning young consumers through Internet marketing.

    • Related reading

    If Chinese Shoes Want To Sell Well, They Must Have Chinese Cultural Connotations.

    Shoe Market
    |
    2010/7/28 10:56:00
    63

    鞋服產業(yè)走電子商務營銷是大勢所趨

    Shoe Market
    |
    2010/7/28 10:04:00
    53

    Hole Shoes Market Crazy Sell &Nbsp; Merchants Earn Overturned Days

    Shoe Market
    |
    2010/7/28 9:55:00
    42

    The Quanzhou Slippers Industry Has Sounded The Trumpet Of Fashion.

    Shoe Market
    |
    2010/7/28 9:33:00
    69

    Traditional Enterprises Began To Enter E-Commerce In Different Ways.

    Shoe Market
    |
    2010/7/27 15:54:00
    43
    Read the next article

    The US Clothing Organization Recommends That The Government Should Face Up To "Third Country Exports".

    On July 28th, a representative of the US garment manufacturing industry urged the US government to lift its export restraints on small and medium-sized garment manufacturers and help them expand their exports and create job opportunities. The group also suggested that the government should face up to the positive role of "third country exports" in the export and employment of the United States.

    主站蜘蛛池模板: 丰满爆乳一区二区三区| 国产又黄又大又粗的视频 | 日本一区二区免费看| 国产成人免费a在线视频色戒| 人妻av无码专区| japanesexxxxhd熟睡直播| 粗大的内捧猛烈进出在线视频| 欧美成人天天综合在线视色| 国产超级乱淫视频播放| 免费被靠视频动漫| 久久人爽人人爽人人片av| 韩国伦理s级在线| 欧美性大战久久久久久片段| 国产精品成人自拍| 亚洲视频在线观看免费视频| 99无码精品二区在线视频| 欧美高清性色生活片免费观看| 国产精品视频1区| 亚洲三级中文字幕| 99视频全部免费精品全部四虎| 欧美性色欧美a在线播放| 国产精品一区二区无线| 久久精品国产99国产精品| 日本三级视频网站| 日韩欧美成人乱码一在线| 国产乱码精品一区二区三区中| 中文字幕乱码人在线视频1区| 精品丝袜国产自在线拍亚洲| 在线观看视频国产| 亚洲国产欧美在线人成aaa | 天天躁夜夜踩狠狠踩2022| 亚洲精品视频观看| 可以免费看黄的网站| 日韩AV无码一区二区三区不卡毛片| 国产一区内射最近更新| 久久婷婷五月综合国产尤物app | 狼色精品人妻在线视频免费| 彩虹男gary网站| 四虎影院最新域名| www.91.av| 欧美乱人伦视频|