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The Past And Present Of Back Shoes

2010/7/29 9:29:00 89

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The past life of Huili shoes: the back force shoes were originally produced by Shanghai. After the liberation, "Beijing Rubber General Factory" also produced "Wrigley" white power shoes, which was loved by the majority of young people at that time. Wearing white power shoes has become fashionable in Beijing for a while.

Around 1956, in order to produce more suitable basketball shoes for the basketball players, the factory sent technicians to the investigation and research of the xnnong stadium, and measured the foot type and size of each male and female athlete, and collected a lot of data for improving the production.

The biggest feature of the pair of white power shoes is their beautiful appearance. The athletes wear white shoes and dark colored sportswear in sharp contrast, which makes the men and women basketball players on the court look more heroic and daring.

It is said that after Mu Tiezhu entered the Bayi team, Yang Dianshun had given him a pair of rebound shoes because of the absence of extra large sneakers.

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After the reform and opening up, a large number of sports shoes brand entered the Chinese market. Until now, though the 50 year old is still famous, it is no longer the first local brand.

Now people's impression of Huili shoes is related to the peasant workers, because it is cheap and durable, but no longer a high-end brand.

The French, pats bas, discovered it on the streets of Shanghai and spread it overseas. When the original agreement was signed, the Chinese representative also gave a suspicious look to the foreigner, because it was cheap to 12 yuan a pair on the stalls and had been out of sight for many years. A foreigner unexpectedly thought of selling more than 50 euros (500 yuan) abroad.

No one would have thought that in a few years, this pair of shoes would be in a mess in Europe.

Soon, this brand began to be noticed by fashion circles.

Most of the nomenclature is derived from Chinese martial arts, such as "Shaolin spirit" and "mantis", "dragon dust" and "monkey claw".

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In China, it has a history of more than 40 years, and the "smelly sneakers", priced at only 20 yuan, have recently become the "top cargo" that Europe and the United States are rushing to buy. In Europe, its value has at least doubled 25 times, reaching a stunning 50 euro (about 500 yuan).

Not only that, the most authoritative fashion magazine "ELLE" is also a French book, but its "loyal fans" span the performing arts circle and fashion circles. The "Wizard Archer" Orlanndo Bloom and the sexy girl Anna Nicola Smith love it. After the Chinese snake skin bag was cloned by foreign fashion brands, Chinese shoes once again created a miracle in the fashion industry.

Orlanndo Bloom, who starred in "the Lord of the rings" and "Pirates of the Caribbean," appeared in New York, "I love you" in Manhattan.

A pair of sneakers on his feet wearing a dark green coat is especially "thundering", which is the Chinese shoe - "Hui Li".

Later, Orlando changed his shape, and his trousers changed from light color to dark color. He could still abandon his snowy white power shoes.

Under the leadership of Orlando, more and more Hollywood stars began to wear this "smelly sneakers" from China.

After moving the lens onto the streets of Paris, a group of young people came out of the Brooklyn store (a multi brand chain store in France), dressed in a pair of "old" brand shoes from China.

"This is absolutely a challenge to CONVERSE's dominant position in the minds of young people."

The French version of ELLE magazine wrote in the report.