Small And Medium-Sized Enterprises Need To Pay Attention To The Implementation Of E-Commerce

How to implement small and medium sized enterprises

According to statistics, China registered.

For China's small and medium-sized enterprises, the need to implement e-commerce is more urgent.

China's small and medium-sized enterprises are relatively weak in scale, capital and management. E-commerce can open up a new prospect for the operation and management of enterprises.

The use of Internet to win new markets, create new marketing methods, and participate in competition with big enterprises is increasingly becoming a new strategic development goal for small and medium-sized enterprises.

In foreign countries, more and more enterprises are relying on e-commerce to expand rapidly.

First, what is e-commerce?

E-commerce refers to business activities such as commerce, trade and other business activities, which are carried out by electronic means. It is the electronic, network and automation of business activities.

Electronic commerce is a new mode of business operation.

Electronic Commerce started in the early 90s, and it was a new business paction mode in Europe and America. It realized paperless, efficient, automated, fast exchange of information and blurred geographical boundaries.

As long as the Internet is in vogue, through the Internet e-mail, video exchange, file exchange and the commercial behavior of EDI which is still very hot now, it can be said that it is a form of electronic commerce.

Two, why do we need to implement e-commerce?

As a new business mode, e-commerce is attracting more and more attention from enterprises and individuals.

Then, what benefits can SMEs obtain through the implementation of e-commerce activities?

(1) small and medium-sized enterprises can have a broader market and better channels; (2) strengthen the competitiveness of small and medium enterprises in the traditional market; (3) have more opportunities to sell products to all countries and regions in the world; (4) have a closer market supply chain marketing means; (5) reduce the operation and management costs of enterprises, create a good coordination environment for internal management and circulation; (6) customer service is more rapid and enhance the core competitiveness of enterprises; (7) timely access to information on the latest business development trends to guide their own production and sales.

Three, how do SMEs implement e-commerce?

Each enterprise can implement different e-business strategies according to its own circumstances.

But in general, the following steps can be taken to construct the e-commerce environment.

Step one: establish an enterprise website

First, enterprise domain name registration; then choose the right place (local or remote place) and the way to set up the website (including the use of dedicated line access, virtual host and server hosting); next is to make the enterprise homepage, and provide the corresponding link function on the website (for example, add the customer information collection form, user feedback list, e-mail, enterprise member registration, commodity inquiry and other functions) on the web page, and package, plan and publicize the enterprise and its products and services on the website.

Through the implementation of the above steps, an enterprise website has basically been established.

The second step: developing business applications and organizing marketing.

If the goal of an enterprise is to use its own website to carry out business activities and implement e-commerce, then it is necessary to establish an application system that can conduct business activities on the website.

For example, a website that sells goods needs to establish specialized commodity search, purchase, payment, order processing and customer service system, copy the physical manufacturing process, etc.

In addition, the website needs to be publicized and marketed, so as to enhance the customer's awareness of the website brand.

The third step: improving business operation steps and speeding up enterprise informatization construction.

It does not mean that the website can be sold on the Internet, even if the e-commerce system is completed.

Electronic commerce is the integration and electronization of the whole trade activities. It is the application of electronic tools to the production, sale, customer service and the whole application chain of enterprises.

Therefore, we should speed up the comprehensive construction of enterprise informatization.

The fourth step: utilization of external resources

Now fierce market competition makes enterprises in the effective management of internal resources, but also must pay more attention to external work, tracking customers' situation, developing market and closely linking suppliers, so as to ensure the first reflection of market changes and get the leading position.

Such as supply chain management, customer relationship management and so on.

The fifth step: building an electronic business community.

The so-called e-business community is the alliance, trading and business collaboration environment of many enterprises based on the Internet platform.

Making full use of the information sharing and real-time interaction provided by Internet, we can complete the collaborative business operation, reduce the intermediate process, and enable the paction to be completed at one time.

Now, a number of international electronic commerce communities are taking shape at the core of traditional enterprises, such as general motors and Ford.

The above five steps are the necessary process for the construction of e-business from the initial stage to the completion stage.

But the implementation of this process is not easy for many enterprises, regardless of scale, capital and efficiency.

It has taken 20~30 years for some large enterprises abroad, and for Chinese enterprises, the task is very arduous in order to narrow the gap between advanced management mode and method in foreign countries in a short time.

Therefore, we should learn from the advanced technology and management experience of foreign enterprises as far as possible, and complete the construction of e-business informatization in a relatively short time.

Four, small and medium-sized enterprises should pay attention to several problems in the implementation of e-commerce.

Because electronic commerce is a systematic project, before deciding to use it, it is necessary to make clear what beneficial and unfavorable effects it can bring to the enterprise. The most important thing is to ensure that the implementation of e-commerce can bring greater returns to the enterprise.

Compared with large enterprises, small and medium-sized enterprises are weak in human, financial, material and information technology. Therefore, there are some problems that need to be paid enough attention in the implementation of e-commerce.

In the initial stage of e-commerce, small and medium-sized enterprises can consider comprehensively from the aspects of capital, technology and business expansion. If some enterprises may need to make use of e-commerce in terms of customer management and service, some enterprises may have the need of electronic commerce in improving their image, product publicity, material circulation, production management and so on.

So small and medium-sized enterprises can make use of their relatively large enterprises more flexible advantages, in view of the existence of one or more aspects of the problem of e-commerce implementation of specific implementation.

For small and medium-sized enterprises, the system level plan can also start at different stages of the implementation of e-commerce.

Even though some of the e-business systems have been implemented, companies can quickly adjust and revise them according to market and enterprise plans.

For e-commerce, the returns to enterprises must be evaluated in two aspects: business consequences and technical feasibility.

These two aspects will affect the attitude and determination of enterprises to implement e-commerce.

A company that is full of confidence in its market competitiveness may not be able to apply the new e-business technology well. Such a company's decision making focuses on the risk of investing in e-commerce.

Another company that wants to expand its competitive edge by using new e-commerce means may have greater steps to implement e-commerce.

Editor's comment: electronic commerce can be said to be another major business revolution since the industrial revolution. Its appearance will surely lead to the global economic strength of all countries and the whole world, and enhance the competitiveness among countries. For the small and medium-sized enterprises, the development of e-business is not only the requirement of the times, but also the inevitable choice for China's WTO entry enterprises to participate in international competition, enhance their economic development potential, display the CI image of enterprises, and improve the construction of enterprise grade. Therefore, we firmly believe that e-commerce will play an irreplaceable role in the development and prosperity of SMEs in the future.