Ebay Helps Lining'S Global Strategy To Expand China'S Manufacturing Overseas Access

In July 26th, the world's largest e-commerce platform.

According to statistics from authoritative organizations, Lining now has the largest supply chain management system and distribution and retail network in the domestic sports market, which occupies only the second place after Nike, and is actively expanding internationally.

A month before announcing cooperation with eBay, Li Ning Co began to use new brand identities and slogans.

From "Anything is possible" to "Make the Change", as the leader of Chinese sports brand and the leader of Chinese brand, Lining is making changes to become an international brand and become the top international brand.

It is reported that Lining eBay shop online will launch a series of activities for foreign buyers, so that more foreign buyers can experience Lining's products.

As for the choice of eBay as a pnational online trading platform, Li Ning Co Lin Lin said: "with the popularity of e-commerce, online trading platform has become an important place for consumer goods pactions, and Transnational E-commerce has become one of the important channels for Chinese manufacturing to go overseas."

With the help of eBay's mature multinational e-commerce platform and massive user resources, Li Ning Co will offer more products with high quality to overseas buyers. At the same time, the strong combination with eBay will accelerate the process of internationalization of Lining brand.

For the cooperation between the two sides, general manager of eBay China business department Daniel Dan said: "we are very pleased to contribute to the Chinese brand on the international stage.

Lining is a very excellent Chinese sports brand. Through the eBay platform, more foreign buyers will know Lining and know China.

We hope that more Chinese brands can go to the world through the eBay Transnational E-commerce platform, and provide more and better shopping choices for eBay overseas buyers.

EBay is the largest e-commerce platform in the world. It has 40 websites in the world, covering 160 countries and regions, and 338 million registered users. Clothing shoes and hat products are one of the most popular categories on eBay, with a large number of buyers.

In recent years, eBay has been committed to promoting the development of China's Transnational E-commerce, helping Chinese enterprises and individual users to sell on 40 global platforms, opening up new direct sales channels for overseas.