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Zhu Fang: Jia Fen CAVEN For The Workplace "Du Lala" Bonus Points

2010/7/29 13:05:00 100

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In 2010, Xu Jinglei directed and starred in the movie "Du Lala's promotion", which attracted hundreds of millions of dollars. The TV version of Du Lala's promotion, which was starred by Wang Luodan, was also viewed as "red hot."

Workplace

"And"

fashion

The combination of "suction" (gold absorption and eye absorption) can not be underestimated.

And Shenzhen is determined to create "fashion business dress brand".

Service Trade Fair

At the turning point of the plan, a fashion scene drama "Du Lala's promotion" was put on the stage. The show made the audience experience a fresh workplace style with fashionable clothes and dresses and a banter plot. It can be imagined that the front of the exhibition hall was surrounded by a flood of water. The author spent a lot of effort to get into the booth and interview with Ms. Zhu Fang, chief designer and chief designer of the brand.

Reporter: good luck, general. I am very glad to have the opportunity to interview you.

The planned fashion scene, "Du Lala's promotion", is very attractive from the outside crowd. What is the inspiration for this plan?

　　祝總：《杜拉拉升職記》在2010年無論是在票房上還是在關注度上都取得了巨大的成功，且《杜拉拉升職記》里的“職場”與“時尚”和我們品牌定位也非常的契合，此次我們想借助電影《杜拉拉升職記》的熱潮將我們的品牌形象更生動的植入到每位職場女性的生活中;另一方面，最近的國際女裝T臺上傳遞出一個信號——“套裝回歸”，其中反應的流行趨勢就是：時尚商務女裝將迎來前所未有的“春天”，由此我們想到借助深圳服交會的平臺用一種更易于讓人接受的方式了解“佳紛”，并愛上“佳紛”，于是，在深圳服交會上上演“CAVEN”版《杜拉拉升職記》的創意就誕生了，我們希望佳紛CAVEN能為職場“杜拉拉”加分!