Li Yu -- The Entrepreneurial Experience Of The "Game Queen"

For a woman, career and family are less important. Everyone will give different interpretations.

But in former grand game limited company CEO Li Yu there, the answer is surprisingly firm: family first, career second.

In January 22, 2010, Shanda announced that Li Yu, the group's chief executive, was leaving to start his own business.

On that day, Shanda's share price fell.

The Chinese game giant listed on NASDAQ seems to have suffered a setback.

The reason is very simple. As one of the most powerful assistants of the grand master Chen Tianqiao, Li Yu, who is known as the "Queen of the Games", is very important.

It was under her rule that she completed the pformation from a simple game company to an interdisciplinary Internet Group and went all the way to the world. The industry even rated her as "Yang Lan and Jin Yuxi in the IT industry".

So what caused Li Yu to leave her beloved grand game? Some commented that she wanted to play in other fields.

For this reason, the special correspondent of universal magazine interviewed Li Yu for the first time. The famous "beauty CEO" said, "actually, I have talked with my boss Chen Tianqiao about leaving, but I have been dragging it till now."

The main reason for leaving, she said, is to start a business with her husband, and to take more time to take care of her children.

Women who know how to give up

In January 26th, after the winter, Shanghai ushered in a sunny day.

On this day, reporters and Li Yu sat together.

She was wearing a pink sweater and a red and green scarf around her neck. She looked like a little woman.

And her mouth confirms the impression of the reporter. "I just leave because I can't go on like this anymore. I have to give more time to my family."

For external speculation that she had a contradiction with the senior executive, she laughs: "CEO of a listed company with a market value of 3 billion will be affected by a little bit of rubbing with others. It's too small to see me! These rumors do not exist. In fact, I am a person who often gives up."

Only by knowing how much Li Yu has paid for the grand can she understand her abandonment.

From 2008 to replace the "gold medal manager" and "working emperor", Tang Jun, who was named Shanda game CEO, went to the grand group to split the grand game business on the market, and how much energy Li Yu invested in it.

But the grand people knew that many nights in 2008, Li Yu arrived home at 5 and 6 in the morning and slept until 9 a.m. and then returned to the company for a meeting.

Li Yu told reporters that the news of her resignation led to a sharp decline in the stock price, and she was unhappy.

She had a deep feeling with Shanda, and Chen also said she was always welcome to come back.

She is such a charming woman.

This woman has been on the way to professional manager for 16 years.

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Li Yu, a native of Guizhou, was born with a beautiful face. She belonged to a "good girl" at home. She was very obedient.

According to people familiar with her, "in the student era, Li Yu has been unable to get out of the gate, and the two doors are not stride. Schools and families are at least two points."

Later, she studied hard at Peking University, but chose psychology as her major.

At the age of 22, she went to the United States to study, and then received his master's degree in statistics and co-ordination from Pauline State University's business school in Ohio.

After graduation, Li Yu worked for some time in Boston international telecommunications company, then entered the investment field and became the famous senior manager of Boston investment headquarters.

For only 2 years, she has entered the IT industry and worked at Microsoft Redmond headquarters, and has developed software such as Office, Windows and Xbox.

5 years later, Li Yu moved to the tourism industry again. In 2004, she became director of the Asia Pacific Project of Expedia headquarters in Seattle.

Because of his working relationship, Li Yu met his current president in Boston.

Although the two men were just friends at the beginning, Li Yu also introduced many objects to the familiar male compatriot, but in the end they failed.

Slowly, these two lonely hearts were linked together.

"At that time, I wondered, no wonder he could not see him. He used to have a premeditated plan". He recalled the sweetness of his love with the reporter. Li Yu was very happy and blushed.

It is said that Li Yu left the tourism industry and joined the Shanda game group in Shanghai for emotional reasons.

In 2005, her husband returned home to start his own business, and began to play a big role in many fields, including capital. Li Yu also came to Shanghai with her husband and wife, and was greatly invited by Chen Tianqiao to enter the grand area.

From Beijing to the United States and then to Shanghai, Li Yu has changed from a top student to a "Industry Phoenix", and she is ready to fly.

On a grand day

In February 2005, he joined the grand Li Yu as director of the company's evaluation center. He served as director of the project management center, director of the planning center, director of overseas business center, and director of the 18 fund center.

In May 2006, she served as vice president of Shanda SDG division, and served as vice-president of Shanda group in March 2007.

Li Yu's brilliant days are brilliant.

A number of top third party analysts said: "she has successfully completed more than 40 plans to encourage young people to invest, led the listing of Shanda games, and formulated the overall plan for the pformation of Shanda games.

It's really very capable. "

In her term of office, the grand game has been reduced to less than 10, and has now completed the plan she has just announced as CEO: "there will be 100 games in grand operation in the future".

In the grand interior, Li Yu can't help being compared with Tang Jun.

In 2004, Tang Jun took the lead in a high-profile manner, and once in came the position of CEO. At that time, he could only make a simple online game in China, with few customers, not to mention the NASDAQ listing.

As a woman, a low-key Li Yu came in step by step.

In 2008, Tang Jun resigned and announced Li Yu's "upper" decision.

The industry had been in an uproar, and even inside the company came out the voice, "this decision is too hasty."

But only two years later, Li Yu hit back with his own efforts and excellent results.

In front of Chen Tianqiao, Li Yu is more perfect in showing the quality of a professional manager.

"Take investors' money, think for investors, make money for investors".

Even though she is leaving now, she is dead and gone.

The grand people came in and out, but Li Yu was the most special one for Chen Tianqiao.

Both in official and private terms, Chen said that he would not forget Li Yu's contribution.

Spiritual garden

Li Yu told reporters that after the Spring Festival, her own company will be opened, and her husband will become chairman of the board, and she will be CEO.

For why choose to start an independent business, Li Yu said he always wanted to be a "spiritual garden". "I want to sit on the" bus "before I start, and really become a pioneer of a new format.

The "spiritual garden" described by her is actually a WEB2.0 construction similar to a virtual network society.

In this "garden", many professionals and trade unions help many people who are mentally ill or disturbed to achieve psychological balance.

Li Yu's husband is also a well-known businessman in the industry. He has multinational management experience and has run his own company on the New York stock exchange.

Therefore, the couple's cooperation and entrepreneurship is worth looking forward to.

In fact, this "husband and wife file" pioneering precedent is very common in China.

Dangdang joint President Li Guoqing and Yu Yu couple is a typical example.

Husband Li Guoqing is fully responsible for the internal management of the company, while his wife Yu Yu is in charge of the capital market.

Under this mode, Dangdang maintains an annual growth rate of 80%, and has become the largest audio-visual city in the world.

In addition, SOHO China's Pan Shiyi and Zhang Xin couples, sun culture Wu Zheng and Yang Lan couple have also been successful.

Experts in sociology at the Chinese Academy of Social Sciences said that cooperation between husband and wife played an important role in promoting entrepreneurship and climbing. However, whether this model can last long, it is essential for both sides to have their strong points in addition to relying on solid feelings.