• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Analysis On The Sales Situation And Future Development Of Footwear Industry On Saturday

    2010/7/30 10:03:00 71

    Sales Brand On Saturday

       Saturday Footwear industry's net profit increased 6.6% in the first half of 2010, up to 5 billion 700 million yuan, slightly 2% higher than the forecast. Due to the cancellation of preferential tax rates, the profit growth after tax is slower, while the growth of main business income and pre tax profit is 24.4% and 18.8% respectively. On Saturday, the shoe industry launched a fast start shop marketing mode in the first half of the year. Sale The impact has had a great impact.


    Positive:


    Rapid opening of stores to boost sales growth. In the first half of this year, 179 new self operated stores were opened, and the number of stores increased by 19%. The growth rate of the main brands on Saturday and Hong Kong reached 38.7% and 53.9%, respectively. brand Market share.


    The gross profit margin of the main products increased by 2 percentage points. The average unit price of domestic leather shoes increased by 1.77% and the unit cost decreased by 0.68%.


    The old goods clearance was effective. The inventory over the past two years was reduced by 35%. The inventory was basically stable from one to two years. The increase in inventory was mainly in the new year (up 36.4%), which accords with the strategy of fast opening stores and stocking the goods and promoting sales. A significant decline in secondhand goods will help to remove some investors' concerns about the company's inability to clean up old products.


    Negative:


    The rapid opening of shops resulted in a significant increase in the rate of operating expenses, because the new store opened a lot and the benefits were low in the first few months of the new store. And the company began to increase advertising efforts significantly from the 2 quarter, and the cost rate rose sharply.


    Development trend:


    Net profit may decline in the third quarter. The three quarter is the off-season footwear business, new store efficiency is difficult to significantly improve. Advertising costs will continue to rise, so net profit in the 3 quarter may decline. In the fourth quarter, the company is expected to return to the track when the peak season is coming. The increase in market share and the maturity of new stores can bring long-term benefits.


    Earnings forecast adjustment:


    The company's annual marketing expenses may exceed thirty million, higher than expected. We lowered the 2010 profit forecast by nine million yuan and adjusted earnings per share by 0.47 yuan.


    Valuation and recommendations:


    Maintain recommended ratings. On Saturday, the brand keeps the industry leading and has broad space for growth and has long-term investment value. This year, the company focused on expanding its stores and enhancing its marketing efforts. In the first half of this year, it followed the rapid growth of the market and successfully occupied the market share of other small brands. Store sales and marketing efforts exceed expectations, which is conducive to consolidating the market position and establishing a good image and laying the foundation for long-term growth.


    But we must be vigilant that the short term stock price is underestimated by the overvalued (35.5 times dynamic P / E) and performance pressure.

    • Related reading

    Nike Refuses To Compete At Low Prices

    Shoe Express
    |
    2010/7/30 9:45:00
    76

    Hongxing Erke Joint Tennis Strategy China'S Leading Position

    Shoe Express
    |
    2010/7/30 9:39:00
    77

    New&Nbsp; Balance Wins Technology With Technology And Attracts Attention With Tide.

    Shoe Express
    |
    2010/7/30 9:34:00
    76

    AOKANG Visits Taiwan To Find Partners

    Shoe Express
    |
    2010/7/30 9:01:00
    60

    國輝攜手中國科學院沖上高端市場

    Shoe Express
    |
    2010/7/29 16:35:00
    69
    Read the next article

    Altman's Children's Shoes: "Health Technology" As The Brand Connotation

    "Relying on the cartoon brand to occupy the market quickly, we will bid farewell to the era of cartoon worship and take the banner of" children's health technology "as a banner and gradually move towards a new era of technology. Li Xiyuan, general manager of Altman (China) children's products Co., Ltd. confidently expressed.

    主站蜘蛛池模板: 热99re久久免费视精品频软件| 一级一级人与动毛片| 黄色免费一级片| 最新中文字幕av专区| 最近免费韩国电影hd无吗高清| 国产精品妇女一二三区| 亚洲成在人线在线播放无码| 91麻豆精品激情在线观看最新| 永久在线观看www免费视频| 在线免费不卡视频| 亚洲欧洲另类春色校园网站| 91在线播放国产| 欧美大片在线观看完整版| 婷婷国产偷v国产偷v亚洲| 卡通动漫第一页综合专区| 亚洲V欧美V国产V在线观看| vvvv99日韩精品亚洲| 色婷婷在线影院| 最新国产在线观看福利| 国产黄三级高清在线观看播放| 亚洲欧美日韩中文无线码| 2021年国产精品久久| 欧美超清videos1080p| 国产精品大片天天看片| 亚洲av永久无码精品| 风间由美100部合集| 成年女人色费视频免费| 免费a级毛视频| 一本久久精品一区二区| 狠狠综合欧美综合欧美色| 国产美女牲交视频| 亚洲av无码专区在线观看成人| 韩国无码av片| 成人h在线播放| 亚洲码欧美码一区二区三区| 色www永久免费| 日本尤物精品视频在线看| 动漫毛片在线观看| 97久久精品午夜一区二区| 最近最好最新2018中文字幕免费| 国产乱妇乱子视频在播放|