The World'S First Fast Fashion Brand Zara Zhengzhou Opened Its First Store.

July 29th, the world's fastest

Yesterday, the Zara shop, which just opened, saw that many young women bought several pieces of clothes, and they paid the money in front of the payment desk.

Why are fast fashion brands so popular among fashion fads?

It is reported that following these

Supplement:

Seven years ago, the luxurious locker room of the white collar ladies' brand in Beijing conquered many female consumers - the spacious, private, lighting, smelling, mysterious and gorgeous white collars' dressing rooms, which injected incomparable value to every item of clothing that was tried on in the shop.

Once you walk into such a dressing room, it is hard for you to refuse sales staff's hard work, and it is hard to refuse the careful preparation of designers, so it is difficult to escape the consumption.

This is not the dressing room, but the corner of the boudoir. It is the rest room of the private SPA club. It is a safe haven for women with vicissitudes of mind.

Look at the brand, style and charm of a brand. You can see one or two from the locker room.

And seven years ago, in fact, for many stores, the locker room is also a lattice with three plywood, which is mostly stuffy and dull, and even more simple.

Of course, there are some careful brand marketing departments in the dressing room to prepare a pair of high-heeled shoes, while others in the dressing room with "caution lipstick to stain clothes" hint, others are "carefully watch their bags and property" warning.

Apart from these, there is no interest in it.

But perhaps it is Miao Hongbing's idea that the brand trader who is proficient in the sales of advanced garments is not willing to set up her own dressing room.

Because he knows the role of the locker room for the consumption of advanced clothing brands, which is more important than the toilet in bars and restaurants.

So he found a famous space designer to design a locker room for white collar workers.

Of course, the proposal is the most important.

Because he wants a noun that matches his concept of locker room in order to subvert all other similar competition brands' locker rooms.

After the concept of "space capsule" was decided, many competing brands were dumbfounded.

Compared with the white-collar brand, other brand locker rooms are rough, crude, vulgar and despicable. In the eyes of those who have never changed their minds in the locker room and culture, a new marketing detail is like an old comrade in arms suddenly changing their lives, so that they are not prepared mentally and unprepared.

Some of the imitators have gradually tasted bitter in their pursuit of white-collar workers, because the market only believes in the first.

In the case of those who are not bold enough, lack of investment and inadequate management, the plagiarism of "space capsule" soon became a "two" thing.

What's more, the locker room, in fact, is a detail in the whole system of brand marketing, which must be combined with shopping guide, display and products to achieve the desired effect.