You Win The Marketing Award Of "Fast Selling Clothing Effect".

It is understood that by the end of July this year, by virtue of the "natural movement crazy" in May, the miracle of net play.

For most professional marketers, hard broadband and large network interaction activities are enough.

The first sports series "natural movement maniac" tells a group of Beijing white-collar workers in order to "sports happy" and all kinds of funny stories, the play added a lot of popular elements of the network, make the plot, lines more network.

The whole network drama interprets the joyful essence of sports from the perspective of young people's work, life and sports mode, which coincide with the brand attribute of the happy bird movement. This is also the original intention of the investment of the bird.

In this play, many young actors, such as "drama queen" Ma Li, power actor Li Ren, "miss the girl" Gao Mei Yi, are directed by young director Mao Xiaorui.

The 8 episode has different characteristics of the "bird sports mix" wind clothing, plus comic + movement + original + video "four in one" means, launched the first domestic sports theme comedy youth network drama "natural movement crazy", with short and exquisite network drama to the consumer to convey relaxed and happy sports and life concept.

During the broadcast of "natural sports maniac", the total amount of play in Youku network was over 84 million times, and the user concern rate increased by 16241% in the first quarter.

In the first month of broadcasting, the Google search of "natural sports maniac" has more than 800 thousand comprehensive reloads. Google search forms the key word: "natural sports maniac".

"I can't jump high, but I have to jump happily. I can't run fast, but I have to run happily. I decided to take pleasure in sports as my primary belief, forget hard work, rules and success and defeat. Every movement needs to break the record and be happier than last time."

The concept of sports happiness has gradually become popular among the people.

With the great success of the net drama, it also inspires the miracle of the brand.

In order to thank the netizens, a few days ago, the famous bird brand was working with Youku network production group to create the second season of the network drama. It is expected to meet with the majority of netizens this fall and winter.

The brand of hope bird is hoping that a joyful whirlwind will start again on the Internet. At the same time, we hope that netizens can actively move towards outdoor, happy sports and happy life.