What Is The Difference Between Import And Export Underwear?

At present, imports of high-end underwear can be sold to more than 4000 yuan in Wuhan department store, while the price of underwear exported by local enterprises is more than $4-5, which is equivalent to RMB 25-30 yuan.

Recently, I visited some large department stores in Wuhan and found that high-grade underwear with more than 500 yuan was almost imported brand.

Among them, underwear more than 1000 yuan is not rare.

Of these brands, the price of bra is mostly 500-1800 yuan, the price of underwear is 180-800 yuan, and the price of pajamas is 1000-5000 yuan.

In the past two years, the high-end underwear sales in the Wuhan market have increased by two digits annually, and the high-end underwear buyers are "niche" customers.

The high-end market in Wuhan is dominated by "foreign products". The "go out" goods of Wuhan enterprises follow the route of "civilians".

The author learned from an underwear export enterprise in Wuhan that at present, domestic export underwear is mostly OEM production, and the average price per piece should be 2.5-2.7 dollars.

Wuhan enterprises export underwear prices are relatively high, can sell for 4-5 dollars, some products can sell to 10 euros.

According to introducing, these underwear profit is very low: "earn labor cost only".

Over the past 1 years, domestic labor costs have been rising, rising by 20% compared to the same period last year, and the profit margin has dropped to about 10%.

Wuhan underwear production company, a person in charge of the introduction, local underwear production technology can reach the leading level in the world, underwear fabrics can also participate in global procurement.

What is the difference between import and export underwear?

The economic analysis of the added value of the industrial chain has a "smile curve": a curve with a smile mouth shape, the two ends are R & D, marketing, and the added value is higher; the lowest part of the middle is manufacturing, and the added value is the lowest.

At the moment, international brand design, sales, and use of global resources production, and local export underwear mostly OEM, only occupy the profit of production.

According to the introduction, underwear exported to Wuhan has increased by 10 times as far as abroad, selling 40-50 dollars for each piece, which is equivalent to nearly 300 yuan.

Yesterday, Li Qunbao, Secretary General of the Han style clothing trade association, said that in order to balance the huge price difference, we must first establish our own brand, "this will be a complicated systematic project".

Underwear brands such as Ttiumph, from brand building to internationally renowned, have spent more than 100 years. "We still do not enhance brand awareness now, and it will be difficult to catch up in the future".

In Li Qunbao's view, the construction of local underwear enterprises is urgent.

Over the past few years, China's underwear market has increased by two digits annually. Experts predict that the sales of China's underwear market will reach 500 billion yuan soon, and the annual growth rate will reach 20%.

Many international brands are quietly entering the domestic market, moving from coastal areas to the central and western regions, setting off a new round of high-end underwear brand competition.

Surrounded by "wolves", the foreign market is much more bulwark.

At present, facing the international financial crisis, the United States and the European Union increase the "green barrier" of textiles, increase the import textile inspection items, raise the inspection standard, and reduce the order price by about 10%.

According to the insiders, from now on, underwear export enterprises must change the mode of production growth, establish brand awareness and control the core link of the industrial chain.