Beijing Friendship Merchants "Big Change" To Introduce High-End Home Brand

After 18 years ago from "foreign related" to "domestic sale", Beijing friendship store once again changed its face.

In the friendship store, its decoration works are coming to an end. Huge windows and "top" signboards are very eye-catching, and the shopping mall also introduces Da Vinci, a high-end home brand.

It is reported that this Da Vinci shop will occupy a shopping mall on the west side and two to four floors near International Building, with an overall volume of about 4000 square meters, exceeding the total area of shopping malls 1/3.

According to insiders, Da Vinci is in the end of the lease with COFCO Plaza in the friendship store.

Statistics show that Da Vinci has ArmaniCasa and other high-end furniture brand agents, is the top furniture and accessories dealers.

In fact, the introduction of high-end home brands is the starting point for the pformation of friendship stores.

A person close to the shopping mall told me that the original jewellery, handicraft counters and restaurants, glasses and other stores will gradually adjust to match Da Vinci's customers.

In recent years, the splendor of friendship stores has gradually subsided.

As a controlling subsidiary of Limited by Share Ltd in Xidan shopping mall, friendship store achieved 64 million 340 thousand yuan in revenue last year, and net profit fell 3 million 500 thousand yuan over the previous year.

There were rumors in the industry that the loss of friendship store began in 2003, and the amount was up to ten million.

It is revealed that friendship stores hope to attract more tourists through the introduction of "fresh blood".

This is the second renovation of friendship store in its 46 year history.

However, the first change of face 18 years ago is not a success.

At that time, the friendship store announced that it was open to domestic customers, but it did not let the mall, known as the "planned economy product", keep pace with the market economy.

In fact, the splendor of the friendship store is the product of the era of domestic shortage of commodities. When many commodities need to be purchased by ticket, they can sell Meilin canned goods, West Shilin, cloisonne, bicycles, whisky, vodka and Marlboro.

With the springing up of department stores and shopping centers, the Beijing friendship store has lost its original monopoly advantage.

In fact, in addition to friendship shops, many old commercial landmarks are hoping for development through pformation.

The world department store, once famous for its high-end shopping malls, such as Yansha, Seth, etc., has been betting after 3 and a half years.

Tianqiao department store, once known as one of the ten major shopping malls in Beijing, has always been difficult to make profits in recent years. It also explores the future direction of development in frequent pformation.

According to the analysis of the industry, the pformation of old business is in line with the needs of market development, but the pformation must take the right direction, and take new steps according to its location, area and operational strength. Otherwise, the result of pformation can only be outweighed by gains and losses.