US Adult Consumers Spend $8 Billion On Clothing Labels
According to the latest research statistics of NSGA (National Sporting Goods Association), last year (2009) American adult consumers spent nearly 8 billion dollars on sports logo clothing.
This report is clear.
motion
Fans go to watch or support sports and classify 14 major sports items and analyze the amount of money they spend on sports logo clothing and the place to buy.
The adult consumer mentioned in the report is intended for consumers over the age of 16.
In sports sign clothing consumption market, men's consumption power is obviously higher than that of women.
In the consumption amount of 8 billion dollars, the male consumption ratio accounted for 60.9%, while the female only accounted for 39.1%.
In the past 20 years, American sports logo recognition has gradually become one of the key products of a full range of sports products retailers and special sports products retailers.
From a regional perspective, the consumption rate of sports fans in the southern US is 34.9%, the other three districts.
consumption
The ratio is close, 23.6% in the north and the north, 22.3% in the northeast, and 19.2% in the West.
However, if the purchase amount is used to distinguish, the report shows that the Northeast has the most loyal fans, although only 18.2% of the total population of the United States, its loyal fans' spending power can not be underestimated.
This year (2010) June Chicago ice hockey team Blackhawks won the STANLEY cup (Stanley Cup) championship, 49 years apart from the last title, and the Chicago municipal government especially held a street celebration in June 10th.
It is understood that the Black Hawk decided to enter the championship after the game obviously found the team.
Anniversary
Commodities are increasing in the market.
Messi, a well-known US Department store, launched the Black Hawk commemorative Jersey, and the dessert Fannie May also launched the commemorative chocolate.
On the day of the parade, enthusiastic fans all wore the champion jerseys to celebrate the long-standing trophy. The procession was full of fans of crazy celebrations, and the streets were packed with people. An estimated 400 thousand people participated in the event.
The support of the American people for sports is evident.
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