Shishi Enterprises Began To Take The Road Of "Endorsement".

A few days ago, manager Liu Ming, head of the planning department of a clothing enterprise, consulted a number of spokesmen for several local advertising companies. The endorsement price was initially set at 30-50 yuan / year.

It is understood that after 2008, the garment enterprise specialized in the domestic market, after two years of market layout, has set up nearly one hundred terminal outlets in the three or four line market.

After a taste of the "marginal market", the company is planning to expand its network in more three or four line markets. "In the three or four line market, a good image spokesperson is conducive to the promotion of commodity sales.

This is the reason why we want to invite spokesmen. "

Liu said.

This is not just the idea of Liu manager. Many lion Shishi enterprises once again embarked on the "star endorsement" trip, and achieved good results.

After finding a new generation of male singer Zhang Jie at the new generation in China, bin Nu continues to go deep into the camp of young people. In Baidu post bar, there are hundreds of thousands of articles about Zhang Jie and bin Nu, and many of Zhang Jie's "fans" leave messages, saying that "bin Yi has a vision, and I will buy the clothes of bin Nu".

Similarly, Lu Yi, including the birds of rich birds and Wang Liqin of Li Xiang, have accumulated a lot of popularity for the brand influence of the endorsement companies.

In the near future in Jinjiang, far from Guangdong and Jiangsu and Zhejiang, many of the brand clothing enterprises are growing bigger and stronger. The Shishi enterprises, which are losing the market, are also unwilling to lag behind. In expanding their networks and supporting the forces to enhance their brand influence, it is one of the ways to find celebrity endorsements.