Eastern Europe Becomes The New Outlet Of Quanzhou Sports Shoes Brand 1

After Quanzhou's stability in the domestic market Sports shoes brand In recent years, it has begun to extend its tentacles overseas. The Southeast Asian market, which is not far off the geographical location, has been the bridgehead for the expansion of overseas market of Quanzhou sports shoes brand. Now eastern Europe and the Middle East have been included in the overseas vision of Quanzhou sports brand layout.

Hungary can radiate Eastern Europe.

A few days ago, Xu Jingnan, chairman of PEAK group, found that the local wholesalers of sports shoes were in the transition period, that is, the transformation from the original wholesalers to the regional agents. That is to say, the original shoes and clothing brands have been used together. Successful mode It is now expected to be copied and spread in the Eastern European market.

Xu Jingnan visited the Hungary, Poland, Czech, Slovakia and other markets in the Eastern European region, and he sprouted an idea when he visited the Hungarian shoe wholesale market. According to the introduction, Hungarian shoe dealers have always focused on the wholesale business of booth type. Nowadays, this primitive sales method has been difficult to adapt to the market development, and the low price wholesale business mode has arrived at a time of no change. In exchange with local shoe traders, he discovered the demand for transformation of local shoe makers, and he suggested that shoe dealers expand the Eastern European market and even the European market by acting as domestic brands.

The shoe merchants believe that Hungary has a unique geographical location, located in the European key, radiating the East and Western markets. As a relatively small and economically developed country, Hungary's import and export volume is relatively large, its business is prosperous and its business environment is good. It is suitable for domestic enterprises to establish a commercial base for radiation in Eastern Europe. Xu Jingnan said that at present, Hungary is still in the stage of investigation, and the cooperation between agents is also in preliminary negotiations. He believes that due to the gap between Eastern European market and Western European market, it is very suitable for domestic brands to infiltrate Europe. The establishment of exclusive stores in Hungary can serve as a stronghold for enterprises to penetrate Eastern European markets.

There is a local " Jinjiang Street "

Setting up a franchised store in Hungary is not an easy task. It needs not only an intermediary agency to lead, but also a strong platform support. For this reason, the "Jinjiang Street" which has been rooted in Hungary for several years in Budapest will play a good bridge role. In 2002, a number of Jinjiang brands entered the middle and high-end market in Europe. In Hungary, the "Jinjiang street of China Shoes Capital" was established and officially opened in 2003. The "Jinjiang Street", which runs mainly on Jinjiang shoes, is located in the "Asian center" of Budapest 15 District, the largest industrial and Trade Park in Hungary. "Asian center" is a demonstration area for Chinese investment in Europe, while the "Jinjiang Street" of the Asian center is a bridge for Jinjiang's brand to become international. "Jinjiang Street" from the beginning of the opening, Anta, global, Philharmonic, Buick, Heng Qiang and other shoe enterprises to join. Now, after 8 years of development, all kinds of businesses are coming. It is understood that Hungary's footwear wholesalers are mostly from Fujian, China, and are familiar with domestic brands. If they become distributors of domestic brands, they will be of great help to this transformation. According to relevant data, the town of tens of thousands of people in Mingxi has more than 6000 people in Hungary, and huge human resources will further promote the transformation and upgrading of this mode of operation. Therefore, Xu Jingnan believes that the Quanzhou sports brand can expand the Eastern European market and make full use of the "Jinjiang Street" platform.